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Valentine’s Day Digital Marketing Strategies

A big marketing push around holidays is vital if you want to capitalise on people’s tendency to spend more. Valentine’s Day is the perfect time of year to find new customers as people buy gifts for loved ones. It’s especially good for hospitality companies too and if you promote yourself properly, you can generate a lot of new business that sustains after the Valentines is over. At AsOne, we can help you create a tailored Valentine’s Day digital marketing campaign to drive more traffic to your website, increase engagement, reach new customers and get more bookings.

We offer a range of different services to help you achieve your goals. Every campaign is built from the ground up with your business at the heart of it. We will first discuss what your aims are and then build a digital marketing strategy to help you get there.

These are some of the Valentine’s Day digital marketing strategies we employ to boost your business and get you measurable results.

Redesign Social Media Channels and Website

Your social media channels and website are at the heart of your digital marketing strategy. A solid social media presence allows you to reach more customers and drive traffic to your site. Once you have made that initial connection, a well-designed website helps you close the deal. Whether you need a few tweaks or a complete overhaul, we can make sure that your site is up to scratch. 

Discounts, Giveaways and Valentines Themed Products

Promotional offers are a brilliant way to generate excitement about Valentine’s Day. It’s a very time-limited holiday, so discounts and giveaways can add pressure and encourage customer action. We can help you generate ideas for special giveaways, promote them, and incorporate them on your website and social media pages.

Email Marketing

Reaching new and existing customers through email campaigns is an effective way to push Valentine’s promotions. We will write engaging copy that increases your open rate and drives customer action. With a detailed targeting campaign, we will help you maximise the effectiveness of your email marketing.

Get Real Results With AsOne – La Terrazza Valentine’s Day Campaign

Our past Valentine’s Day digital marketing results speak for themselves. La Terrazza, an Italian fine dining restaurant in Kensington, tasked us with designing a campaign for their 6-course tasting menu and Valentine’s Day-inspired afternoon tea. Between the 1st of January and the 10th of February, we helped them build their social media presence and develop a Facebook Ads campaign. As a direct result of our campaign, they saw:

  • 2.064 link clicks on their Valentine’s ad
  • 177% increase in social media engagement compared with the previous year
  • 13.7% increase in Instagram audience
  • 446.7% increase in Facebook post link clicks compared with the previous year

If you want to see the same measurable results for your next Valentine’s Day campaign, you need to get started early. Get in touch with AsOne today and we can start planning your 2024 campaign with you.