By now, it’s pretty clear that any business which is hoping to grow over the next year needs to have an ecommerce store. Probably, you’ve already had this developed and it’s more likely that your site is built on WooCommerce than on any other platform. However, it’s one thing having your ecommerce store – it’s another to use it as effectively as you could. At AsOne, we’ve been building eCommerce stores for nearly two decades and over that time, we’ve amassed 7 top tips for WooCommerce to streamline your admin and begin to automate the way your store runs.
- Guide Your Users With Featured Products
Lots of our tips for WooCommerce concern “customer journey” – by simplifying this user journey, customers are more likely to both purchase on any given visit to a site and more likely to return in the future.
If you have a flagship product, consider flagging it as a featured product in the back end of your site. Depending on the theme or build you are using, this might give it a place of prominence on your home page, or even a place in a sub-menu category.
- Use Custom Labels On Product Pictures
Using the Advanced Product Labels extension, you can use product labels to add CTAs directly to your product pictures. This simple change can draw your customers to new products or reduced-price stock that you might need to get rid of.
- Let Your Customers Zoom Your Product Images
Having the ability to zoom images can make a company seem more professional and generally boost the opinion of a business, according to some surveys. With Zoom Magnifier plugin, you can make a tiny change to your site that makes the world of difference to some customers on the internet. It also allows customers to closely inspect items like they would in a store, going some way to restore the normal shopping experience if users are confined to their homes again.
- Sync Up Your Store & Your Ads
By using a product stream, you can ensure that your shopping ads are fed by the same product feed that populates your store. Don’t worry if that sounds complicated to you – your web developer should be able to set this up for you. By ensuring that your product feeds are consistent, you can be sure that your ads will never be struck down for incorrect pricing during or after a sale or incorrect product names – giving you the greatest possible visibility.
- Write Great Product Descriptions
One of our top tips for Woocommerce is about boosting your site’s SEO. By writing effective, keyword-rich product descriptions, you’ll get more interested users on your site. It’s important here not just to think about exactly what your product is, but what it could be used for and taking into account the fact that user searches are often very vague to start with.
For example, if you sell a white polo shirt, consider optimising for more vague terms such as “white top” or “PE kit” as well as the specific descriptors of your products.
- Include Reviews!
Reviews are a powerful marketing tool and – if possible – customers like to not only see reviews for your business, but also for individual products. If possible, include visual elements on these reviews that allow them to easily be understood, such as a star rating system.
- Integrate Your Shipping & Warehousing
The last of our tips for WooCommerce will help to reduce your administration time and integrate your business more seamlessly with itself. By integrating your shipping and warehousing, you can set up your site to send instructions straight to the relevant places and departments, and generate your shipping labels if required. All of these solutions can be shaped to exactly fit your business flow, so speak to our experts for a bespoke design.
These are our 7 top tips for WooCommerce to take your store to the next level. If you need some help to implement them, speak to our experts today.
