Content creation plays a critical role in attracting and retaining customers. Through content marketing, you can demonstrate your expertise, build trust, and create a relationship with your customers. This is absolutely vital in the modern marketing landscape because people value personal relationships with businesses. In fact, 70% of people say that trusting a brand is more important now than it has been in the past. Creating high-quality content that delivers value to the customer without trying to push products on them is one of the best ways to build that trust.
Content marketing also helps you educate potential customers about your products and services, which can lead to increased sales and customer loyalty. This is important because 51% of people research and compare products online before making a purchase. Generating leads is only the beginning, you then need to use content to encourage them to convert.
Content creation is a broad spectrum that covers multiple content types. Understanding the different forms and tools to use is the best way to manage your strategy. This guide will tell you everything you need to know.
Different Types of Content
There are so many different types of content you can use including:
- Blog posts
- Infographics
- Videos
- Podcasts
- Whitepapers
- E-books
- Social media posts
- Webinars
Regular blog posts are good for improving SEO and driving more organic traffic to your site. However, you need to vary the content you create and take advantage of visual content if you want to see results.
Statistics show that visual content gets far more engagement. For example, a Tweet with a video will get 10x more engagement than one without. Images and infographics are excellent too and people are far more likely to share this type of content.
Things like podcasts, e-books, and webinars are excellent for educating customers. If your products are quite complex and people tend to do a lot of research before buying, this is a great way to give people the information they need.
Knowing which type of content is best-suited for your business is key when developing a strategy.
How to Choose the Right Content
So, how do you know which content is right for your business? Well, most businesses benefit from a regular blog as it improves SEO and drives organic traffic to your website. Regular social media posts are important too, and you should try to incorporate visual content as much as possible.
Beyond this, you should think about who your audience are and what resonates with them. It’s crucial that content aligns with your products and your brand. For example, if the majority of your customers are young people that prefer less formal interactions, some short, snappy video content or infographics will work well. But if you are an IT company selling specialist software, you’re better off with whitepapers and e-books that get into more detail.
The Best Content Tools To Use
There are some excellent tools to help you create and distribute content including:
- Canva – a great design tool for making infographics and images
- Anchor – a platform for creating and distributing podcasts
- HootSuite – an excellent social media tool that can be used for scheduling posts, managing campaigns, and organising all of your social media content in one place
- SEMrush topic research tool – a brilliant way to generate ideas for your content
These tools can help you create a range of different content types, and manage your campaigns properly. SEMrush is especially helpful because it shows you good information about which keywords people are searching for, so you can focus on topics that are important to your customers. HootSuite is great too, particularly the scheduling tools. Picking the right time to post content is vital because you need to do it when most of your target audience are active online. A good scheduling strategy will drastically improve engagement.
Work With AsOne on Your Content Creation Strategy
Content creation can be daunting, but not for experts like us. We offer a range of services including graphic and video content creation. We can also help you plan your strategy and manage the scheduling properly, so you get the best possible results. We will analyse your business to determine which types of content are most effective for you before developing a plan.
Get in touch today to learn more about our content services and how they can grow your business.
