Credit Unions across the UK offer a range of affordable loans and saving accounts to their members. Although their work is to help those in need of financial support, credit unions have unwillingly got a bad representation. ABCUL are a credit union and government representative for most of England, Scotland and Wales. Their vision is for credit unions to become ethical, affordable and high-quality for people across Great Britain. Working with credit unions, ABCUL are committed to making a difference within the industry.
To make that difference ABCUL came to AsOne looking to inform their audience on the latest training and developments ABCUL provides for credit unions. Working with AsOne, our expert team has designed a strategic social media strategy across the platform LinkedIn to reach credit union organisations. Our work provided great results for ABCUL.
Bounce Forward Fund Campaign
For our first campaign working with ABCUL, we constructed 5 ads on LinkedIn and an assortment of graphics to target a range of employers and employee specifically in industries which benefit from ABCUL’s work. The aim for the campaign was to inform the audience about the success of the Bounce Forward Fund.
ABCUL introduced the Bounce Forward Fund back in early 2022, to aid credit unions with their recovery post-COVID-19. With many applications, ABCUL meticulously chose 30 of their members to receive grants of up to £80,000. These grants were largely used to raise the public profile of the recipients, with credit unions introducing a number of new loans, new memberships, and an increase in online traffic of 434.38%.
Campaign Results
Unlike any other platform LinkedIn allows you to reach a professional audience and to focus on specific industries, this allowed AsOne to construct an audience from ABCUL’S unique criteria.
Within one month of we managed to achieve:
- Reached the right organisations- Government Administration, Non-profit Organisations
- The ad reached over 15,000
- 250 clicks
Work with AsOne
At AsOne, we are very familiar with working with businesses in the financial industry. Having developed a range of campaigns for our financial clients, we have successfully reached their goals through strategic digital marketing, take a look at our previous work here.
If you are struggling to boost your organic traffic, increase brand awareness, and increase conversions, AsOne is here to help. Get in touch today and become our next success story.
