AsOne is a Manchester SEO agency that also builds generative engine optimisation strategies for organisations that cannot afford to be invisible in Google or in AI. We work predominantly in healthcare and manufacturing, where search visibility carries real commercial and reputational weight. Traditional rankings and AI citations are different problems. We solve both, built as a single strategy from the outset.
Est. 2008
18 years of search
Healthcare + Manufacturing
Primary sector focus
Semrush-tracked GEO
AI citation monitoring in every campaign
SEO and GEO are not the same thing.
The organisations that treat these as two separate campaigns lose. The audience no longer behaves in a single, predictable way. One user Googles. Another asks an AI.
Both deserve to find you. Both require different but complementary techniques - which is why AsOne builds them as a unified strategy from the outset.
Optimisation for search engines
Search engine optimisation is the discipline most organisations know. Content relevance, technical health, authority signals, structured data — optimised correctly, it determines whether you appear when someone searches on Google or Bing.Generative engine optimisation is newer and growing fast.
Optimisation for AI-generated answers
When a user asks ChatGPT, Perplexity, Google AI Overviews, or Microsoft Copilot a question, the model retrieves and synthesises information from across the web. GEO determines whether your organisation gets cited, quoted, or referenced in those answers — or whether your competitor does.
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01
We start with what exists. Technical crawl, content gap analysis, existing rankings, and — critically — an AI citation audit using Semrush. We check whether your brand, products, or content are being surfaced in generative answers for relevant queries, and where gaps exist.
02
Keyword research has not died. It has expanded. We map traditional search demand alongside the question-answer patterns that LLMs draw from. This tells us where to invest content effort for dual visibility.
03
Site structure, URL taxonomy, internal linking, and content hierarchy all affect both search engines and LLM crawlers. We design for both simultaneously. Accessibility and semantic HTML are non-negotiable inputs — structured, clean markup helps humans, search engines, and AI parsers.
04
We direct or produce content that answers questions clearly, uses structured formats (definitions, comparisons, FAQs, how-tos), and carries the right entity signals. This is not keyword stuffing. It is writing that earns trust from human readers and AI systems in equal measure.
05
For AI citation, authority signals matter as much as for traditional SEO — arguably more. We build and document the evidence base: who you are, what you do, the expertise behind your output, and the external sources that validate it.
06
Rankings, organic traffic, and conversion are table stakes. We also track AI citation frequency and brand mention velocity in generative answers using Semrush. Reporting is plain, not padded.
HOW WE WORK
We do not apply generic search strategies. Our process is built around the discovery phase: understanding how your specific audience searches, what questions they are actually asking, and which of those questions AI systems are already answering. From there, every decision is deliberate.
start a projectDepending on project scope, we draw from the following capabilities. Every engagement is scoped after the audit stage — not before.
SECTOR APPLICATION
Generic search agencies serve generic clients. AsOne works predominantly in healthcare and manufacturing — two sectors where search traffic has direct commercial and reputational weight, and where inaccurate or incomplete visibility carries real risk.
Healthcare search is not a volume game. It is a trust-building process. Patients, clinicians, commissioners, and procurement teams all use search differently. A patient may ask an AI assistant a diagnostic question. A procurement lead may search for a specific device specification. A clinician may look for clinical evidence. Each requires different content, different structure, and different authority signals.
Symptom and condition pages structured for both patient readability and AI extraction
Service and treatment pages with clear CTA hierarchy for commissioners and referrers
Clinical content that cites sources AI models recognise as credible (NICE, NHS, peer-reviewed research)
Schema markup using HealthTopicContent, MedicalEntity, and Speakable types
GEO strategy aligned to the questions AI assistants are being asked about your specialismsYMYL compliance built into content standards
Google treats healthcare content with elevated scrutiny, and we design for that
Manufacturing buyers search with precision. They know what they want and they are evaluating multiple suppliers simultaneously. Visibility at the specification level — material grades, tolerances, certifications, lead times — is where deals begin.
Product and capability pages optimised for specification-level queries
Content aligned to procurement and tender workflows, not just brand awareness
Technical content that answers the questions buyers ask AI tools when shortlisting suppliers
Schema markup for products, reviews, and organisational accreditations
Authority content around manufacturing processes, certifications, and industry standards
GEO strategy so that when a procurement manager asks an AI to compare suppliers in your category, your organisation is surfaced
WHY ASONE
When AsOne handles both your website project and wider search strategy, the site architecture, content hierarchy and technical foundations are planned together from the start with long-term SEO and GEO performance in mind.
This creates a stronger foundation for future optimisation work and avoids the limitations that often come from trying to adapt a website later on. For standalone SEO or GEO clients, the same strategic approach applies — starting with the existing content, structure and technical setup of the website.
AsOne has operated since 2008. We have worked through every significant algorithm update, the shift to mobile, the rise of semantic search, and now the emergence of AI-generated results. This is not a pivot. This is accumulated practice.
We work within healthcare and manufacturing because we know them. Not because any search brief arrived in our inbox. The sector knowledge we carry means we do not need a lengthy briefing to understand the difference between a clinical service page and a product capability page.
We work within healthcare and manufacturing because we know them. Not because any search brief arrived in our inbox. The sector knowledge we carry means we do not need a lengthy briefing to understand the difference between a clinical service page and a product capability page.
We report what we can measure. We do not promise positions. We do not pad monthly reports with vanity metrics. If something is not working, we say so and redirect effort. Engagements run to a minimum of six months — long enough to deliver meaningful, evidenced outcomes rather than early wins that do not hold.
RESULTS
The following outcomes are drawn from active and completed client engagements. SEO performance is tracked via Semrush position tracking. AI citation data is measured using Semrush AI Visibility.
HEALTHCARE
Private Dentistry, Manchester
Long-term local SEO engagement for Carisbrook, a private dental practice in North Manchester operating in a YMYL category and competing against both independent firms and NHS services. Strategy: sustained expert-led content optimised for local long-tail keywords across Manchester, Prestwich, Whitefield, and Bury.
34.4% of all site acquisitions from organic search
FIRST PAGE RANKING ACHIEVED
Broken teeth Manchester — position 1
Dental care Whitefield — position 2
Restorative dentistry Manchester — position 4
Manchester dental emergencies — position 5
Emergency dentist Manchester — position 6
Invisible braces Manchester — position 6
GEO is the practice of structuring and positioning content so that AI language models surface it in generated answers — on platforms including ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Tactics include answer-formatted content, entity disambiguation, schema deployment, and credibility signalling. It is an emerging discipline, but the underlying mechanisms — source authority, content clarity, structured data — overlap significantly with established SEO principles. We apply GEO as a measurable extension of our practice, tracking citation frequency via Semrush.
Yes, where there is a genuine fit. Our primary focus is healthcare and manufacturing because these are the sectors where we have the deepest domain knowledge and the strongest track record. If your brief falls outside those sectors, we are transparent about that context from the first conversation.
Technical SEO improvements — crawl errors resolved, page speed improved, schema deployed — show results within weeks in terms of indexation and search console data. Ranking improvements for competitive terms typically take three to six months. GEO citation visibility depends on query volume, platform update cycles, and content publishing pace. Our minimum engagement is six months, which reflects the time required to deliver outcomes that are evidenced and sustainable. We set realistic timelines during the audit phase, not before we have seen your site.
Yes. A significant portion of our work is embedded alongside in-house teams — providing technical direction, content frameworks, and strategic oversight while the client's team executes. We also operate as a fully managed function where that is the right model. We agree the working arrangement during scoping.
Almost all engagements begin with an audit. This gives both parties a clear, evidenced picture of the current state and a prioritised action list. From there, scope is agreed — whether that is a focused technical project, an ongoing retained relationship, or a content-led programme. We do not sell packages with pre-set deliverable counts, because your site is not a generic site.
When AsOne is responsible for both the site and the search strategy, the disciplines run in parallel. Information architecture, content hierarchy, semantic HTML, schema deployment, and page performance are shaped by search requirements from the start — not added after launch. For clients engaging AsOne for search only, the same technical standards apply at the content and optimisation layer.
If your organisation needs to be found — by humans searching, and by AI systems answering — talk to us. The first step is an honest conversation about where you currently stand and what it would take to close the gap.
