Content marketing is an effective way to engage your audience, by answering their questions and giving them insight into your brand – but producing high quality, relevant content all year round can be a challenge. One way to address this is by using seasonal marketing campaigns, tailoring your content strategy to suit different events and different times of the year.
Seasonal Marketing – The Benefits
Producing seasonal marketing campaigns and related content can have several benefits, including:
- Timely, relevant content – The first major benefit is that the content is timely and relevant, meaning that people will be searching for these types of articles, and you’ll be providing useful information to suit their needs.
- Tap into emotions – By producing content that changes seasonally, you can alter your approach to the different emotions that people are likely to be feeling. This will help you build a much stronger connection with your audience. For example, as we approach summer holidays, people will be excited about getting out in the sun or jetting off on holiday, and you can create content that reflects that excitement.
- Link up with events – Seasonal marketing also allows you to ride the wave of other events that are going on. This gives you a constantly rich source of material that you can talk about and that will resonate with your target customers
- Make it sharable – Another important benefit is that content that resonates really with your audience is far more likely to be shared on social media, particularly if it is very fresh and timely. This will further boost your following.
For instance, as we approach Father’s Day, people will be looking forward to spending time with their families and the hopefully excellent weather that comes with it. Think about how you can adapt your content, or promotions to help benefit from these existing emotions.
In contrast to seasonal marketing campaigns, it can also be useful to include some so-called “evergreen” content on your site. This content should rank well all year round and will remain relevant long into the future, driving significant traffic to the site with only minor updates and additions.
Seasonal Marketing by AsOne
At AsOne we partner with our clients over the long-term to design content calendars that take advantage of the latest seasonal trends and upcoming events, such as our Christmas marketing campaign for a credit union. By working closely with our clients, we get to understand the ins and outs of their business and can tailor our approach to meet their specific needs.
For more information on how seasonal marketing can help your business succeed, don’t hesitate to get in touch and speak to our expert marketing team, either by phone on 0161 368 9100, via the contact page on our website, or find us on Facebook or other social media.
We’re proud to support businesses in the North East by being part of the NEBSF funding scheme, allowing qualifying businesses to get up to 40% grant funding for their projects with us.