Building a private membership website for an online sexual health clinic — giving patients a discreet, personalised digital portal to manage care, book appointments, and access expert support from home.
Leger Clinic has been a trusted name in sexual health since 1987 — offering doctor-led treatment for men and women across a wide range of conditions, from testosterone deficiency to sexual dysfunction. Rated Outstanding by the CQC, the clinic had built an exceptional reputation for clinical care. But their digital presence wasn't keeping pace. Patients looking for discreet, accessible support online were being underserved — and the clinic needed a platform that matched the warmth, professionalism, and privacy their patients expected.
Sexual health is one of the most trust-dependent sectors in private healthcare. Patients seeking support often feel isolated, embarrassed, or anxious — and a poor digital experience compounds those feelings rather than alleviating them.
Leger Clinic lacked the digital infrastructure to serve patients online with the same quality they delivered in person. Without a secure membership area, patients had no private space to manage their care — and the clinic had no scalable way to grow its online service.
Patients had no dedicated portal to manage appointments, access results, or communicate with doctors — limiting the clinic's ability to deliver ongoing digital care.
Despite strong clinical credentials and CQC Outstanding status, the clinic was not ranking for key sexual health and TRT search terms—missing high-intent patients actively seeking help.
New visitors landing on the site had no clear reassurance mechanisms — no FAQs, no warm introduction to the team, and no content to ease the anxiety many patients feel before enquiring.
Without an integrated email strategy, the clinic had no reliable way to nurture patient relationships, send reminders, or maintain communication between appointments.
A primarily older patient base required a design that prioritised clarity — but the existing digital touchpoints were not built with this audience in mind.
We began with a thorough understanding of Leger Clinic's patient base — their anxieties, their motivations, and the barriers that prevent people from seeking sexual health support online. This shaped every content and design decision that followed.
The public-facing site was built to reassure and inform — with clear FAQs, empathetic copy, and content designed to establish Leger Clinic's authority without overwhelming or exposing the visitor.
A fully gated members' area was developed, allowing paying patients to consult doctors, book appointments, and manage their membership entirely online — with privacy and ease of use at its core.
We approached this project as more than a website build. To serve patients in a sensitive health specialism, the digital experience had to be warm, accessible, and genuinely useful — from a visitor's first anonymous browse through to active membership management.
The solution covered both the outward-facing brand experience and the secure infrastructure needed to support ongoing patient care. Every layer was designed to balance accessibility with the clinical professionalism Leger Clinic's patients expect.
Custom membership website build
A tiered membership system was built from the ground up, giving the clinic the ability to offer multiple membership levels without requiring a platform rebuild as the business evolves.
UX designed for older audiences
An extensive FAQ section and empathetic, jargon-free content were built into the public site—reducing anxiety and establishing trust before a patient ever makes first contact.
Reassuring public content architecture
A tiered membership system was built from the ground up, giving the clinic the ability to offer multiple membership levels without requiring a platform rebuild as the business evolves.
Integrated email marketing
A full email marketing integration was built to send appointment reminders and regular catch-up communications — maintaining continuity of care and keeping patients engaged between visits.
Doctor consultation & booking features
Members gained the ability to speak with a doctor, book appointments, and manage their account entirely from their personal dashboard — replicating the clinic's in-person warmth in a fully digital format.
The two-tier membership structure gave Leger Clinic the flexibility to expand their service offering, test promotional pricing, or diversify their model – without any need to rebuild the platform.
Integrated email marketing now delivers appointment reminders and quarterly check-ins automatically — keeping patients engaged and supporting long-term retention across the membership base.
Patients who might never call a clinic were given a low-pressure way to explore, get informed, and take the first step — with the public site doing the trust-building work before any commitment is required.
UX improvements specifically tailored to Leger Clinic's audience resulted in a site that is genuinely easier to use — reducing friction and supporting conversions across all devices.
The membership website didn't just solve an operational problem—it gave Leger Clinic a digital presence that matches the quality and care of their clinical reputation.
Patients who previously felt too embarrassed to call now have a secure, discreet digital route into the clinic — reducing the barrier to seeking help and supporting earlier engagement with treatment.
Automated communications and a managed members' area ensure Leger Clinic stays connected to patients between appointments — turning one-time visits into ongoing care relationships.
The tiered membership architecture and integrated tooling mean Leger Clinic can expand services, launch new membership tiers, or run promotions without rebuilding from scratch.
A content-rich public site positions Leger Clinic as a credible authority in sexual health — supporting SEO performance and reinforcing the clinical expertise patients are looking for.
By building a membership website purpose-made for the sexual health sector, we gave Leger Clinic the digital infrastructure their clinical reputation deserved. Patients now have a private, accessible portal that mirrors the care they receive in person — and the clinic has a scalable platform to grow from.
