Migrating a precision fabrication and welding specialist from an outdated static HTML site to a modern, manageable WordPress platform — aligned with Hyde Group's brand standards and built to work across every device.
Hollygate Fabrications is a leading precision welding, fabrication and machining specialist based in Audenshaw, Manchester — part of the Hyde Group. Operating 24 hours a day from a 3,700m² facility, they deliver large-scale, turn-key engineering solutions to clients across aviation, marine, rail, energy, nuclear, offshore and tunnelling sectors. Despite an outstanding operational reputation and a global client base, their digital presence had not kept pace with the business. An ageing static HTML website offered no content management capability, no mobile responsiveness, and no alignment with the Hyde Group's refreshed brand identity — leaving a credibility gap between the quality of their work and the impression made online.
Hollygate Fabrications' website had multiple compounding limitations — not cosmetic issues, but structural ones that made independent content management impossible and left the site invisible to users on mobile and tablet devices.
The site was built on static HTML, meaning every update required developer involvement. There was no CMS, no responsive framework, and no visual alignment with the wider Hyde Group brand – undermining credibility with prospective clients in highly demanding sectors.
With no CMS in place, even minor content updates required technical resources — creating a bottleneck that left the site outdated and hard to maintain.
The site was not built for modern devices, delivering a poor experience to users on smartphones and tablets — a growing share of B2B search traffic.
The existing site did not reflect the redesigned Hyde Group brand identity, creating visual inconsistency across group companies and weakening overall brand authority.
The technical limitations of a static HTML structure restricted SEO performance, reducing organic visibility in searches for fabrication and engineering services.
Without a flexible CMS platform, there was no realistic path to adding new sectors, services or content as the business evolved.
A full review of the existing HTML site — assessing content structure, design requirements, brand alignment gaps and technical limitations — to inform a clean, structured migration plan.
A staging server was configured to allow safe development and testing of the new WordPress build in parallel with the live site, avoiding any disruption to Hollygate's online presence during the migration.
WordPress was implemented as the new CMS platform, with the Hyde Group theme applied to ensure visual and functional consistency across related group websites.
Rather than patching the existing HTML site, AsOne approached the project as a full platform migration — replacing the static foundation with a scalable WordPress CMS, applying the Hyde Group theme, and rebuilding the site to be fully responsive and independently manageable.
The migration covered every layer of the site — from platform architecture and CMS setup to theme alignment, responsive design, and full content migration. The result: a modern, maintainable website that accurately represents Hollygate's capabilities and keeps pace with the Hyde Group's standards.
WordPress CMS build
Rebuilt on WordPress to give Hollygate full editorial control — enabling the team to log in and update content independently, without developer involvement.
Hyde Group theme alignment
The new build was developed to be fully responsive across desktop, tablet and mobile — meeting modern UX expectations and supporting a growing mobile-first audience.
Responsive design overhaul
Rebuilt on WordPress to give Hollygate full editorial control — enabling the team to log in and update content independently, without developer involvement.
Content migration & updates
All existing site content was migrated, reviewed and updated within the new platform structure — ensuring continuity while improving accuracy and presentation.
Development server setup
A dedicated development environment was established to allow thorough testing before launch, ensuring a smooth, disruption-free go-live.
Hollygate can now log in and manage their website content directly – adding new projects, updating service information and keeping the site current without relying on external developers.
The new site is visually aligned with the Hyde Group's redesigned brand standards, ensuring a cohesive experience across all group-related digital properties.
The site now performs correctly across all screen sizes, providing a professional, accessible experience for engineers, procurement teams and decision-makers researching on any device.
Moving from static HTML to a structured WordPress platform removed key technical barriers, creating a stronger foundation for organic search performance in competitive fabrication and engineering keywords.
The migration didn't just modernise the website — it fundamentally changed how Hollygate Fabrications can manage, present and grow their digital presence going forward.
The CMS gives Hollygate direct ownership of their website — reducing reliance on external resources and enabling the team to keep content accurate and up-to-date as the business evolves.
Alignment with the Hyde Group theme creates a unified brand experience across group companies — reinforcing professionalism and credibility with clients operating across multiple group relationships.
Full mobile and tablet responsiveness ensures Hollygate's capabilities are presented effectively to engineers, specifiers and procurement teams, regardless of the device they're using.
Built on WordPress, the site can now grow alongside the business — accommodating new sectors, portfolio additions and content updates without architectural constraints.
By migrating Hollygate Fabrications from a static HTML site to a modern WordPress platform, AsOne transformed a website that was actively holding the business back into one that supports it — independently manageable, device-responsive, and aligned with the Hyde Group's brand standards. The project demonstrates how the right platform migration, done properly, removes operational friction, restores brand credibility, and creates a scalable foundation for long-term digital growth.
