Promoting training courses online has never been more important. When we don’t know something, the first thing we do is Google it. Whether a business owner is searching for training for all his employees, or an individual looking to boost their credentials, the vast majority will start their search on the internet. It’s also a search that someone does with the intent to convert, rather than a general information search; so a click that you don’t get is a click that your competitors do – and it’s essential that you’re doing everything you can to increase your own chances.
Our Tips for Promoting Training Courses
At AsOne, we’ve seen first hand the effects that good digital marketing can have on a company’s sales, growth and reputation, both online and offline. When it comes to promoting training courses, there are some essential tips that we’ve learnt in our years of experience.
People don’t know what they don’t know
That’s why they’re going on a course! Make sure that your landing pages aren’t full of technical jargon, as people who need to go on your course don’t know these terms and won’t be searching for them. This will prevent your pages coming up on Google when someone searches for less industry-specific terms. At AsOne, we have many years of experience in delivering Search Engine Optimisation strategy, and this is invaluable when promoting training courses, to get them to the top of Google results.
Understand how to reach your identified customers
If your courses are apprenticeships or foundational skills, it’s crucial to ensure that your learners can find you on social media, and your pages need to be well maintained. If your average learner is slightly older, make sure that you’re posting relevant content on your website, and consider running paid search ads. This will help customers to feel that there will be other people like them on the course, making them more likely to attend. AsOne have a huge amount of experience running successful Pay-Per-Click campaigns and social media platforms, to great effect.
Use testimonies and reviews
Nothing is as powerful when promoting training courses as testimonies from successful students and course providers alike. It’s important that customers are assured of the quality of the teaching on your course, and this is the best way to do it. Personal recommendations are just as important online as they ever have been offline, and you should use as many as you can. These can be collected from anywhere, so it’s really important that your marketing campaign is joined up and controlled from one place, allowing no feedback to slip through. That’s why using a digital marketing agency like AsOne, who can provide a holistic strategy managed from one place, is a really good option for promoting training courses.
Get Started Today
At AsOne, we have experience working with companies who have very little understanding of digital marketing, as well as those who just need a refreshing PPC campaign or SEO tweaks. Whatever your business goals are, taking advantage of digital marketing methods and adding them to your marketing mix will give your business more opportunities to succeed. AsOne offers the whole range of digital techniques and skills to help with promoting training courses. If your business could do with a refresh, or a whole new start, don’t hesitate to contact the experts at AsOne today on 0161 368 9100.
Alternatively, you can find us at the North East Expo on May 2nd 2019, at Kingston Park, Newcastle-upon-Tyne.
