AsOne is a Manchester PPC agency managing paid search and paid social campaigns for organisations that cannot afford to bleed budget on ads that do not convert. We work predominantly in healthcare and manufacturing — sectors where every click carries commercial weight and precision targeting is not optional. We manage Google Ads, Microsoft Advertising, LinkedIn Ads, and Meta campaigns, built around one measure: your return on ad spend.
173M+
Impressions
115K
Clicks
£0.45
Average CPC
When you are managing someone else's ad spend, claims matter. We do not inflate results or combine unrelated metrics to make numbers look bigger. Every figure we publish links to a documented case study.
Microsoft Ads expansion — healthcare and mobility sector, Manchester. By duplicating proven Google Ads campaigns into Microsoft Advertising, AsOne reduced average CPC from £3.29 to £2.68 without changing a word of ad copy. Paid search clicks grew 229% across the three-month campaign period.
LinkedIn Ads campaign — industrial equipment and manufacturing sector. Precision B2B targeting by job title, seniority, and geography placed Matthews Environmental Solutions in front of procurement decision-makers across crematoria, healthcare, waste management, and defence — reaching an audience previously inaccessible through broad digital channels. Monthly spend was reduced by 37% through continuous audience refinement while reach and engagement continued to improve.
Multi-channel paid media campaign — Google Search, Display, YouTube, and LinkedIn — national consumer brand. 115,000 clicks generated across the campaign lifecycle. Client name withheld.
SERVICES
PPC is a structured service with defined deliverables at every stage. We do not bolt it on as an afterthought.
01
Search, Display, Performance Max, and remarketing. We build and manage Google Ads campaigns structured for quality score, relevance, and conversion — not just click volume. Every campaign is aligned to where your audience sits in the buying journey.
02
Bing's search network consistently delivers lower CPCs and strong conversion rates, particularly in B2B and professional services. We include it in every paid search strategy where the audience reach justifies it.
03
For B2B clients targeting procurement managers, specifiers, and senior decision-makers by job title and industry, LinkedIn Ads deliver precision that search alone cannot match. We create, target, and optimise LinkedIn campaigns built around pipeline quality rather than impression volume.
04
Facebook and Instagram campaigns for audience building, retargeting, and conversion. We manage Meta Ads where the audience behaviour and campaign objective make it the right channel — not by default.
05
We reconnect your brand with people who have already visited your site or engaged with your content. Intelligent audience segmentation ensures you are spending on the highest-intent traffic, not starting the conversation from scratch every time.
06
Already running ads but not seeing results? We conduct structured audits of existing accounts — analysing campaign architecture, bidding strategy, quality scores, negative keyword coverage, and wasted spend — then deliver a clear action plan before any work begins.
07
Traffic without conversion is just an expense. We work with your web team to ensure the pages your ads point to are structured to convert. Full landing page design and build is scoped separately through our web development service.
01
We start by understanding your business goals, target audience, and current ad performance. If you have an existing account, we audit it before touching anything. If you are starting from scratch, we build benchmarks from competitor research and market data.
02
We build a campaign structure aligned to your funnel — separating awareness, consideration, and conversion campaigns where appropriate. Keyword research, audience mapping, and budget allocation are resolved here, before a single penny is spent.
03
Ads are written around clear value propositions, specific calls to action, and headline variants that reflect what your audience actually searches for. Conversion tracking, negative keyword lists, and bidding strategies are all in place before go-live.
04
After launch, we monitor performance weekly. Bid adjustments, search term analysis, ad copy testing, and audience refinements run on a continuous cycle. Nothing sits static.
05
Every month you receive a clear breakdown of spend, performance, and progress against targets. We discuss what the numbers mean and what we are doing next — not just a PDF in your inbox.
PROCESS
Our paid media process is built to move fast, eliminate wasted spend early, and compound on data rather than assumptions.
start a projectOur management fees are separate from your ad spend. You pay AsOne to plan, build, and run the campaigns. Your media budget goes directly to Google, LinkedIn, or Meta — under your account, with no markup from us.
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All plans include full account ownership, conversion tracking setup, and monthly performance reporting. Ad spend goes directly to the platform — we never mark up your media budget.
INDUSTRY APPLICATION
Most PPC agencies treat every client the same. We do not. Healthcare and manufacturing have characteristics that standard paid search approaches handle badly. We have worked in both long enough to know the difference.
HEALTHCARE
Healthcare advertising on Google operates under strict policy guidelines — particularly around personalised advertising, sensitive categories, and regulated services. We understand these constraints and build campaigns that remain compliant without sacrificing competitive positioning. We work with private clinics, B2B medical suppliers, and healthcare technology providers, structuring campaigns around intent signals that indicate genuine patient or procurement interest.
Typical goals we support:
– Appointment bookings and enquiry form submissions
– Qualified B2B leads for healthcare technology or supply contracts
– Visibility for condition-specific and treatment-specific queries
– Compliant campaign structures that pass Google policy review
MANUFACTURING
Manufacturing businesses have long sales cycles, highly specific technical audiences, and products that require consideration before purchase. PPC for manufacturing is less about volume and more about precision — reaching procurement managers, engineers, and specifiers at the moment they are actively evaluating options.
Typical goals we support:
– RFQ and quote request generation
– Visibility for low-volume, high-value technical search terms
– LinkedIn Ads targeting by job title, industry sector, and company size
– Retargeting prospects who visited product or specification pages
Choosing a PPC agency is a decision that directly affects your monthly outgoings and your pipeline. A poorly structured account bleeds budget for months before anyone notices. Here is what makes AsOne different.
We have been running paid campaigns since before Performance Max existed. That breadth of experience across industries, platforms, and every major shift in paid search means your budget benefits from hard-won knowledge, not guesswork.
Generic agencies apply generic strategies. We have deep experience running paid campaigns in healthcare and manufacturing — sectors with compliance requirements, long sales cycles, and audiences that behave very differently from retail consumers.
You own your ad accounts. We never hold your data hostage. Every month you receive a plain-English report showing exactly where your budget went, what it returned, and what we are doing next.
Because PPC and SEO/GEO sit within the same agency, your paid and organic campaigns share keyword intelligence, landing page insight, and audience data. That removes the blind spots that appear when paid media and search are managed in separate silos.
Your media budget goes directly to the platform — Google, LinkedIn, Meta. AsOne charges a management fee. We never take a percentage cut of your ad spend or inflate platform invoices.
Our engagements start at a minimum of three months. We recommend six for campaigns that need time to build conversion data and refine targeting properly. We do not lock you into annual contracts to protect our revenue — we earn continued work through results.
PPC (pay-per-click) management is the ongoing process of planning, building, monitoring, and optimising paid advertising campaigns across platforms such as Google Ads, Microsoft Advertising, LinkedIn, and Meta. A managed PPC service handles everything from campaign structure and keyword targeting to bid strategy, ad copy, and conversion tracking — ensuring your budget generates qualified leads rather than just clicks.
PPC management fees in the UK typically range from £300 to over £2,000 per month, depending on the number of platforms managed, campaign complexity, and ad spend volume. At AsOne, management fees start from £700 per month and are always separate from your ad spend, which goes directly to the platform.
PPC can generate traffic from the day a campaign goes live. Meaningful optimisation data typically emerges within four to six weeks. Most clients see clear return-on-ad-spend trends within the first 60 to 90 days as we refine targeting and build on conversion data.
SEO builds organic search visibility over months — it compounds over time but takes longer to produce results. PPC places your business in front of searchers immediately but requires ongoing spend to maintain visibility. They are not competing strategies; the strongest performance comes when both share data and keyword intelligence. At AsOne, paid search and SEO/GEO are separate services that work better together.
Yes. Any account we set up or manage is created under your ownership from day one. You have full access at all times. If you ever move on, you take everything with you — account history, conversion data, and audience lists.
Yes. Healthcare advertising on Google requires careful navigation of personalised advertising policies, sensitive category restrictions, and territory-specific rules. We build compliant campaigns for private clinics, B2B medical suppliers, and healthcare technology providers. We do not manage campaigns for pharmaceutical products, testosterone or enhancement treatments, home blood testing kits, or categories with significant regulatory complexity around claims.
We actively manage Google Ads (Search, Display, Performance Max), Microsoft Advertising (Bing), LinkedIn Ads, and Meta Ads (Facebook and Instagram). Platform selection is driven by where your audience converts — not by which platforms are easiest to manage.
Your media budget is paid directly to the platform under your account. AsOne charges a separate management fee. We never mark up your media spend or take a percentage cut of your ad budget.
Before any contract is signed, we review your current account to understand what is working, what is wasting budget, and what strategy we would recommend. This scoping audit is part of our proposal process. It does not include full keyword research — that is part of the paid engagement — but it gives you a clear picture of where your campaigns stand and how we would approach them.
A poorly managed PPC account can haemorrhage budget for months without surfacing a single useful data point. Whether you are running campaigns already or starting from zero, we offer a free scoping audit that shows you where spend is being wasted and what a well-structured campaign could return.
We manage paid search for Manchester businesses and UK-wide brands. You keep your accounts, your data, and your options.
