Careful money management is essential in business, especially when you are first starting out. It’s important that you save money where you can, and only spend on things that will drive sales and push the business forward. However, a lot of business owners get this wrong, especially where paid search marketing is concerned. Instead of outsourcing to a paid search specialist, they assume that they will be able to save money by handling it themselves. Unfortunately, this approach rarely works.
Business owners assume that there is no need to use a paid search specialist because it’s a simple process. Just bid on a few relevant keywords and watch traffic levels on your site shoot up. But in reality, it is far more complicated than that, which is why paid search specialists exist in the first place.
In some cases, you might bid on the wrong keywords and you won’t get any clicks. Even if you do get clicks, that doesn’t necessarily mean that you will notice an increase in sales. A lot of business owners find that, when they are trying to handle their own paid search marketing, they see an increase in traffic but no increase in sales. This is most likely because you are not bidding on the right targeted keywords and the people that visit your site have no interest in your products. If that happens, your marketing budget is wasted and you will soon find yourself in financial difficulty.
A paid search specialist understands how to select the right keywords and implement a bidding strategy that will not only drive traffic to your site but will also ensure that the traffic is targeted and your conversion rate increases. It is a big mistake to think that paid search marketing is simple and anybody can do it because that isn’t the case.
Marketing is a complex discipline that requires a lot of knowledge and experience to get right. Unless you have that expertise, it is unlikely that you will run a successful paid marketing campaign without a paid search specialist to advise you.
However, it is still important that you manage your spending, so you need to find a paid search specialist that can work within your budget. One of the most important things to consider when comparing different marketing agencies is the pricing structure.
A lot of paid search specialists will charge a commission based on your total marketing spend. This means that it benefits them if you spend more money on marketing, and they are likely to encourage you to do so. When you are trying to keep a close eye on your budget, this is not a great option for you.
The good news is, there is an alternative. Here at AsOne, we charge a flat rate for marketing services as provided. That means that we do not earn more if your overall marketing spend increases, and we will always work to save you money wherever we can. With us, you get the benefit of a paid search specialist without having to worry about rising marketing costs. It also makes it easier for you to manage your finances because you know exactly what you will need to pay each month.