Social media can be a confusing place for businesses. There seem to be a million ways to prosper and yet all of them seem to be just out of reach. It’s important, therefore, to focus on achievable goals that, when performed in stages, can lead you to success on social media, One of the most effective routes to growth on these platforms is by using hashtags to expose your content to more people – but how do you use them? Here’s our guide to how to use hashtags on Instagram and Twitter.
Why Use Hashtags On Instagram & Twitter?
Using hashtags on Instagram and Twitter exposes your content to a wider audience, by co-opting trending topics and popular ideas.
You spend hours devising and creating your content, and then you find the perfect time to post it, complete with an ideal caption. You don’t want all that work to go to waste – hashtags are essentially what makes your content discoverable. Users can search for hashtags specifically or, if they see one piece of content they like, they can reach hashtags by tapping directly and following.
Engage Your Audience
Lots of popular brands have their own hashtags, such as #PLT or #MUFC. This helps them to build campaigns that use UGC (user-generated content) and to spread their brand messaging across more posts and boosting their visibility. However, you don’t need your own hashtag – if you can find popular ones that fit your brand messaging, then using them can show your business to likely customers.
Followers engage with hashtags, and, therefore, brands that regularly use them see more engagement than those that don’t.
How To Use Hashtags On Instagram And Twitter
Using hashtags couldn’t be easier on Instagram on Twitter, and we have three simple rules to make sure you always get the best out of them:
Be Selective, Be Consistent, Be Authoritative
Whilst there are obvious benefits to using hashtags, you won’t see good returns from filling your captions with blocks of blue. You need to pick a select few – no more than four or five – and stick to them.
Hashtag searches can usually be filtered by “most popular” or “most recent”, and so regular posting will keep your business near the top of these feeds.
Allow your selected hashtags to shape the content that you post so that your content is either adding to or answering a question posed by the hashtag so that its followers see value in your content.
If you need any more advice regarding your use of hashtags or any other part of your social media strategy, call the experts at AsOne for bespoke advice today. We have a proven record of generating social media success.