LinkedIn is an excellent platform for generating new B2B leads. It is designed specifically for professionals, making it an ideal place for companies to connect with potential customers, build brand awareness, and generate new business. Let’s take a look at why LinkedIn is the best platform for generating B2B leads, and some tips on how to get the most out of it.
Why LinkedIn is the Best Platform for Generating B2B Leads
LinkedIn has over 875 million users worldwide and 16.2% of those users are active every day. That’s a huge number of potential customers for B2B businesses. It is estimated that 65 million LinkedIn users are decision-makers in their companies too. These are the people you need to reach to find qualified leads that will convery, and LinkedIn is the place to find them.
LinkedIn has some great tools that make it easy for you to target your ideal customers too. For example, you can use advanced search to find people based on job title, industry, company size, and location. The Sales Navigator tool helps businesses identify potential customers based on their activity on the platform, such as who they follow, what groups they are in, and what content they engage with. No other social media platform offers the same tools for B2B marketing.
Benefits of Using LinkedIn for B2B Marketing
There are several benefits of using LinkedIn for B2B marketing.
Higher Conversation Rates
According to HubSpot, LinkedIn has a far higher conversion rate than Facebook or Twitter. The Visitor-to-lead conversion rate for LinkedIn is an impressive 2.74%, compared with 0.69% for Twitter and 0.77% for Facebook. That’s a huge difference, so if you want to find qualified leads, you need an active LinkedIn presence.
LinkedIn’s advanced search and Sales Navigator make it easy to target your ideal customers based on job title, industry, company size, and location. Ultimately, this means that you’re reaching the right people and they are more likely to convert.
How To Get More out of LinkedIn for B2B Marketing
Here are some simple tips you can use to generate more leads on LinkedIn.
Optimise Your Page
Your company page is the first impression potential customers will have of your business on LinkedIn. Make sure it is complete, up-to-date, and showcases your brand and offerings.
Create Thought Leadership Content
Share content that provides value to your potential customers, such as industry insights, blog posts, and white papers. This content can help establish you as an expert in your field and build a strong brand.
Use Paid Ads
LinkedIn offers several advertising options, such as sponsored content, sponsored InMail, and display ads. These can help you target your ideal customers and generate leads. However, it is important that you develop a clear strategy so you see a good ROI.
Work With AsOne For More B2B Leads
If you are struggling with your LinkedIn marketing, we are here to help. We specialise in LinkedIn services and we will work with you to develop a tailor-made strategy for your business. Get in touch today to learn more about our services.