On 17th May, hospitality businesses across the country will be allowed to open indoors again. This is amazing news for businesses that have been struggling, but it also presents a lot of challenges. Getting your hospitality marketing campaign right will be crucial if you want to capitalise on the increased demand over the next few weeks and months and strengthen your business again.
Many elements go into a good hospitality marketing campaign but in the current climate, it is important to adapt your strategy and focus on some specific areas. These are the key things that you need to get right when creating a marketing campaign in preparation for your business reopening on 17th May.
Social media has always been a central aspect of hospitality marketing and that hasn’t changed. In fact, it has become even more important because it offers a line of communication between you and the customer while your business is getting back to normal. You can use social media to keep people in the loop about your plans for reopening, let them know how they can make bookings and how their visit is likely to be different now, and generate some excitement about the big reopening.
Communications Focused On Safety
Naturally, people have safety concerns when returning to indoor hospitality venues. Although the situation is improving, there is still a big risk. People will not visit your business if they have questions about safety, so success in the industry after 17th May will be partly down to safety measures.
It’s vital that you think carefully about how to make the best use of space in your venue while also keeping people safe. But it’s equally important to show people how you are doing that. So, communications focused on safety should be a central part of your hospitality marketing strategy. Post photos of the new shields and dividers between tables or the one-way stickers on the floor. Give information about contactless ordering systems you plan to use. If you can show people that you are prepared and your business is safe, you stand a much better chance of recovering.
People have been unable to enjoy their favourite hospitality venues for months, so they are excited about the prospect of being able to sit inside on 17th May. As a business, you should play on that excitement and focus on building hype. Post old pictures of the place before the pandemic and remind everybody how much they enjoyed it. Take plenty of photos and keep people in the loop while you are restocking and preparing to open again. If you can build hype in the days and weeks leading up to the reopening, you will have a big queue waiting for you outside.
Managing these key elements of your hospitality marketing strategy is crucial if you want your reopening to be a success. Here at AsOne, we have a clear understanding of how to manage these different elements of your campaign for you. In the meantime, you just need to focus on reopening and serving your customers. Get in touch today to learn more about how our digital marketing solutions can help you prepare for the next step and rebuild your business.