Google Ads is one of the most effective marketing tools for new businesses that are trying to drive traffic to their site. Using Google Ads is faster than SEO, and it is incredibly cost-effective because you only pay when someone clicks your ad. Unfortunately, a lot of businesses do not use the service in the right way and their Google Ads budget doesn’t go very far.
Some small business owners feel that Google Ads are not the best way to spend their marketing budget and they opt for different strategies instead. However, Google Ads can be a very effective way to boost website traffic and increase brand awareness for small businesses, as long as you know how to make your budget go further and, most importantly, reach people that are likely to convert.
When you are trying to set a budget, you should consider how much you can realistically afford to spend. One of the best things about Google Ads is that you can spend as much or as little as you like, so there is no need to go over budget.
Once you have decided on the total spend per month, you need to start making bids on keywords, which is a lot more complicated than people realise. The major reason that businesses struggle to make their Google Ads budget go further is that they don’t have a full understanding of how to choose the right keywords. Unless you know the system inside out, it is always advisable to hire a marketing agency to assist with your campaign.
The majority of small business owners already recognise the need for agency assistance, but they struggle with the financial aspect. If you hire an agency that takes a commission from your overall ad spend, it works in their interests if you bid on more keywords and increase your budget. This strategy of bidding on more keywords will increase traffic and could even inspire an increase in sales. However, it does mean increasing your spending and that simply isn’t an option for a lot of small businesses.
The good news is, there is another agency model that is more suitable for small businesses that want to keep a handle on their Google Ads budget. Here at AsOne, we do not charge based on commission. Instead, we charge a flat rate each month based on the services that we provide. That means that it does not work in our favour if your Google Ads budget starts to shoot up.
When you work with AsOne, we will focus on making your budget go further by improving keyword selection and bidding strategies so you see an increase in conversions, without the need to increase your marketing budget.
If your Google Ads budget is starting to get out of control, get in touch today and find out how we could save you money.