Facebook is a very effective marketing platform for all businesses because it has a huge user base. However, if you want to take full advantage of the platform, it is usually best to hire a Facebook marketing expert to direct and improve your strategy.
A lot of business owners are unsure about whether they should hire an agency to help with their Facebook marketing campaigns because they worry about the cost. It is important to manage your finances well, and so you may decide that you will handle your own social media campaigns instead of hiring a Facebook marketing expert. But this strategy only works if you have the expertise and experience to run an effective Facebook marketing campaign, which is not usually the case. When you use an agency and take the advice of a Facebook marketing expert, you can expect to see a reduction in your cost per acquisition and find ways to cut your marketing costs, so you will actually save money overall. These savings, coupled with the increase in sales that come with an effective campaign, meaning that hiring a Facebook marketing expert is almost always the most cost-effective decision.
Once you have made the decision to hire an agency, you need to decide which agency you are going to go with, which can be difficult. It is important that you find a Facebook marketing expert that will deliver value and find ways to save you money without compromising on the effectiveness of your marketing campaigns.
When you are comparing different agencies, you should first take a look at the services that they offer. Most agencies will manage your paid Facebook ads, but marketing should always be seen as a holistic venture, where many different facets need to be worked in accordance with one another. If your agency doesn’t offer services beyond Facebook marketing, then they might struggle to contribute real value to your marketing mix. Here at AsOne, you will benefit from a Facebook marketing expert that can help you to create compelling video marketing campaigns, for example. By introducing more visual elements to your marketing posts, we can reduce cost per acquisition and increase engagement with users. Facebook marketing is about more than just simple paid ads, and you need to find a Facebook marketing expert that knows how to utilise all of the different features that the platform offers.
As well as the level of service, you need to consider the pricing structure that the agency offers. A lot of digital marketing agencies will charge a commission based on your overall marketing spend and that pricing structure is not beneficial for the client in most cases. The agency benefits if you spend more money on marketing because they get a higher commission, which means that they do not have any incentive to help you save money.
At AsOne, we use a different billing structure that is designed to deliver the best value for your business. We charge a flat rate based on the services that we provide, so you pay the same amount regardless of your marketing spend. This means that we are incentivised to save you money, and we will always work to find ways to cut your marketing spend.
If you are looking for a Facebook marketing expert that can deliver an excellent service and find ways to save you money, get in touch today and we can discuss your needs.