When you’re building or growing your online business, getting the eCommerce Website Design right from the start will be a determining factor of your success. Your website is your online storefront, and failing to make it engaging and simple to use for your customers will result in low conversion rates and ultimately poor business performance.
We’ve identified some of the key things to look out for when working with an ecommerce agency to help craft the perfect website design:
- Start With Big Ideas
As with any creative endeavour, finding the perfect website design starts with imagining really big ideas. You will no doubt already have big aspirations for your business, but how do you translate that passion and drive into something you can share with your customers over the internet?
Rather than thinking of your online store as simply a list of products and a shopping cart, an ecommerce website design agency like AsOne will help you to take a step back and think about the art of the possible. What are things that we can do to wow your customers, what are the things that no one else is doing?
All of this should also tie back to your digital business development strategy, thinking about how you convert website traffic into paying customers.
- Industry Leading Design
Ecommerce is a really competitive space, with so many new businesses starting every day. Aside from the major online retailers like Amazon and Ebay you are also competing against a huge array of aspiring entrepreneurs.
The barriers to entry for starting an ecommerce business are lower than ever, with platforms like WordPress now making it possible to start an online store in literally a matter of minutes.
To stand out in this crowded field it is vital that you rise above the rest with a great looking, professionally designed website. Working with an agency who can provide you with an industry leading design is a great way to ensure that you are differentiated from the competition.
- Multi-Platform
Rather than building the underlying technology that powers your store from scratch, there are many platforms already available. Some of the best examples include Magento, or the WooCommerce plugin for WordPress.
It is important that you work with an agency who has experience with multiple different ecommerce platforms, and can advise you as to which is best suited to your needs.
An agency that lacks this experience could steer you towards the solutions that they know best, whether it is appropriate for you or not.
- The Perfect Partner
At AsOne we have experience creating successful ecommerce websites for brand new businesses, and also working with existing businesses to transform their website.
We recognise that scaling online businesses is a gradual process, and we work closely with our clients as their strategic partners to guide them on their journey.
If you’d like some ideas on where to start with your ecommerce website design, or some advice on whether your existing site is in need of an overhaul, don’t hesitate to get in touch.
