Physical-only businesses are finding it more and more difficult to compete in a globally connected, digital world. Selling products and services online vastly widens your pool of potential customers and infinitely increases the range of business development tools available to you. Implementing an eCommerce strategy could give your business a signifiant boost and give you a competitive edge in your industry.
While some companies have made the simple shift from selling in store to selling online, others have created whole new revenue streams, or dramatically improved their margins by cutting out the middleman and selling direct to consumer.
But how do you go about getting started, and what does an eCommerce strategy look like?
eCommerce Strategy – Getting Started
Building an eCommerce strategy needn’t be overly complicated, and there are several simple steps that you can take to help get your business off the ground:
- Decide on your demographic – While it might sound obvious, having a good understanding of your customer from the outset will help you significantly through the development and implementation of your strategy. What does your ideal customer look like, what age bracket do they fall into, which websites or apps do they likely use?
- Start small – If you have an existing website, adding eCommerce functionality can be done with relative ease, particularly if your site is built on WordPress. Before you launch into a complete redesign, you can test the water using something like WooCommerce. Over time you might want to look at other solutions to add new functionality, for example by upgrading to a Magento 2.0 platform.
- Generate traffic – There is no point in having a great eCommerce site that doesn’t get any visitors. In the early stages of testing your site, you could use paid ads to ensure an influx of traffic, but in the long run you will want to explore other channels like social media and content marketing.
- Focus on the customer experience – Test and retest the sales cycle from a customer perspective. What does the user experience feel like, is your shopping experience simple and intuitive? Failing to assess this journey could leave you with unhappy customers or low conversion rates.
- Install analytics – One of the core benefits of eCommerce platforms is the vast amount of data available to you about customer behaviour. By constantly assessing these analytics you can make small changes that will optimise the experience for the user and drive more sales.
Digital Strategy – AsOne Style
At AsOne we’ve been helping businesses succeed online for over a decade. We appreciate the value of a holistic business development strategy as opposed to looking at any one aspect in isolation. We also partner with our customers over the long-term, going on the journey with them, and helping them make iterative improvements to ensure they stay ahead of their competition.