As we head into 2023, the digital marketing landscape is constantly evolving and new trends are emerging. Businesses of all sizes are looking for ways to stay ahead of the curve and adapt to the wants and needs of consumers. Here are some of the top digital marketing trends that businesses should be aware of in 2023.
Artificial intelligence and machine learning are becoming increasingly prevalent in digital marketing, and this trend is set to continue in 2023. AI can be used to analyse data, identify patterns, and make predictions. This can be used to optimise marketing campaigns and improve the customer experience. New applications for managing and analysing data are being developed all the time, and businesses must embrace them if they are to keep up. Surveys show that high-performing marketing teams are already using, on average, seven different AI applications and over half plan to adopt more in the future. Artificial intelligence is likely to be one of the defining digital marketing trends of 2023 and it’s vital that you invest wisely.
User Generated Content
Influencer marketing and user generated content have become increasingly important in recent years and it’s expected to become even more crucial in 2023. Although your own marketing materials have impact, consumers trust the opinion of their peers more than they trust you. People are particularly interested in non-paid consumer insights, like reviews and blog posts created by real customers with no affiliation to the business. Younger generations place more importance on this; 35% of Gen-Z users believe that user generated content will have more credibility than content created by business in the next 3-5 years.
Paid influencer marketing is still beneficial, but promoting yourself on social media and generating organic consumer endorsements is equally important.
Voice Search Optimization
Voice search optimization should be a priority for all businesses in the coming year. With the rise of smart speakers and virtual assistants, more and more people are using voice search to find information online. According to Google, 27% of the world’s population are regularly using voice search on mobile and this figure will only continue to rise. Businesses need to optimise their websites and content for voice search because the keywords used are very different. Focus on long-tail keywords, natural language, and concise answers to common questions in website content to improve rankings for voice search terms. If you don’t adjust your content strategy to account for voice search, you will soon see a drop in traffic.
Micro-moments are short, digital interactions that happen throughout the day. They refer to the moments when consumers automatically turn to their devices to learn, watch, shop, or do something. People do this an average of 58 times every day, which is a lot of opportunities to engage with them. Crucially, these are reflex actions that happen constantly throughout the day but they are often short-lived. In 2023, businesses will need to focus on understanding these micro-moments and what they can do to hook users in that short window and encourage them to continue engaging with their content. Platforms like TikTok, which are geared towards short-form content are especially useful here.
Keeping up with all of these trends and changing technologies is a challenge, especially as things move so fast. At AsOne, we are up to date with the world of digital marketing and we can help you streamline your campaigns and stay ahead of trends. We are open to taking on new clients and we offer a range of services including website design, social media marketing, SEO, and PPC campaigns. You can pick and choose which services you need and we will create a bespoke package that enhances your business.
Get in touch today to learn more about how AsOne could revolutionise your digital marketing.