AsOne is a Manchester digital design agency. We build brand identities, user interfaces, and design systems for businesses that need their digital presence to perform, not just look good.
220 + PROjECTS
Branding, UI/UX, and graphic design across sectors
Est. 2008
18 years of design practice from Manchester
HEALTHCARE + MANUFACTURING
Design experience in regulated, complex sectors
100+ BRAND IDENTITIES
Created or refreshed for UK clients
Touchpoint between your business and your audience — from the first impression of a logo to the final step in a purchase journey.AsOne's digital design practice covers three disciplines that work together:
The visual and verbal system that defines who you are — logo, colour, typography, tone, and the guidelines that hold it all together.
The structure and behaviour of digital interfaces — how users navigate, interact, and complete tasks on your website or application.
Executed creative for specific outputs — campaign visuals, digital advertising, print collateral, and branded content assets.
These disciplines are not siloed services. A brand identity without a considered UI produces friction. A beautifully designed UI without a coherent brand identity produces confusion. AsOne builds them as an integrated system.
SERVICES
Your brand is not your logo. It is the sum of how your business is perceived — visually, verbally, and experientially. AsOne develops brand identities that are distinct, defensible, and built to scale.
01
Your brand is not your logo. It is the sum of how your business is perceived — visually, verbally, and experientially. AsOne develops brand identities that are distinct, defensible, and built to scale.
Brand identity work at AsOne is research-led. We begin by understanding your sector, your competitors, and your audience before any concept work begins. The output is not a file pack — it is a system your team can use.
02
User interface and user experience design determines whether a digital product is usable, accessible, and effective. Poor UI/UX is invisible to users — they simply leave.
UI/UX design at AsOne is delivered in close coordination with the web development team. Design and build are developed in parallel to avoid the gap between how something looks and how it functions.
03
Graphic design is the execution layer of your brand — the ongoing production of creative assets that carry your identity across every channel.
Graphic design engagements range from one-off project support to retained creative resource. For businesses without an in-house design function, AsOne operates as the design team.
01
We audit existing brand assets, analyse competitor positioning, and establish what the design needs to achieve commercially — not just visually. For UI/UX work, this includes reviewing analytics, user flows, and accessibility issues.
02
Before design begins, we agree on direction. For brand work, this means a clear positioning statement and visual territory. For UI/UX, it means agreed information architecture and user journey maps.
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We present considered design concepts — not volume options. Each concept is accompanied by a rationale that explains the commercial and strategic thinking behind it.
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Feedback is structured and specific. We work through a defined number of revision rounds to reach a final design that all stakeholders have approved.
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Final assets are delivered in formats your team and your developers can actually use. Brand projects include a guidelines document. UI/UX projects include Figma files with component notes.
NOTE: Ongoing post-launch design and development support is available separately as the Dev and Design monthly retainer — see the FAQ section. It is not a standard project stage.
METHODOLOGY
Design at AsOne follows a defined process. It is not linear — discovery informs execution, and execution informs refinement — but every project moves through these stages
start a projectDESIGN + DISCOVERAbility
The relationship between design and search performance is underappreciated. Design choices directly influence how search engines and AI systems interpret, index, and rank a page.AsOne's design work is built with these requirements in mind from the outset:
H1, H2, H3 usage is structured for both visual clarity and crawler logic. A page with one H1 and logical sub-headings performs better than one styled with decorative text.
Colour contrast ratios, touch target sizing, and font legibility affect WCAG compliance and Google's Page Experience signals. We design to WCAG 2.2 AA by default.
Design layouts that separate calls to action, definitions, and supporting content into visually distinct blocks make it easier for AI systems to extract and cite specific answers.
File format selection, lazy loading, and alt text frameworks are agreed at the design stage — not added as an afterthought before launch.
Heavy visual effects, unoptimised fonts, and layout shift caused by loading assets are design decisions with direct CLS and LCP implications.
NOTE: Structured data implementation (schema markup) is not included in the design service. It is planned into content structure during design but implemented under the SEO/GEO service.
Well-structured pages tend to produce longer user sessions and lower bounce rates — both positive engagement signals for search engines.
INDUSTRY APPLICATION
Generic search agencies serve generic clients. AsOne works predominantly in healthcare and manufacturing — two sectors where search traffic has direct commercial and reputational weight, and where inaccurate or incomplete visibility carries real risk.
HEALTHCARE
Healthcare audiences — patients, clinicians, procurement leads — form trust judgements in seconds. Poor design does not just look unprofessional; in regulated sectors, it signals risk. AsOne designs healthcare digital experiences that communicate clinical authority, reduce patient anxiety, and meet accessibility requirements that are not optional in a healthcare context.
We have worked with healthcare providers including Kingston Hospital, Leger Clinic, and Carisbrook Dental to develop brand identities and digital interfaces that operate within sector-specific constraints without looking constrained.
MANUFACTURING
Manufacturing businesses are often underserved by design agencies that do not understand the sector. AsOne works with manufacturers including Park Engineering, NWAero, and Multiquip whose digital presence needs to speak to multiple audiences simultaneously — procurement managers, engineers, and senior leadership — without sacrificing clarity for any of them.
We design branding and digital interfaces that communicate product quality, process rigour, and supply chain reliability to buyers making high-value, long-cycle decisions.
PROOF
AsOne has provided design and branding across all sectors it has developed websites for — including healthcare, manufacturing, aviation, hospitality, and professional services. The cases below are representative examples.
UX design and interface work for a major NHS trust. Designed to serve patients, staff, and referrers with clear navigation hierarchies and full accessibility compliance.
E-E-A-T AND DIFFERENTIATION
There is no shortage of design agencies. The question is whether the agency you choose understands the commercial context your design needs to operate in.
AsOne is a full-service digital agency. Your design is produced by the same team that builds your website. There is no translation loss between design intent and build output — and no finger-pointing when something does not render correctly.
Designing for healthcare or manufacturing is not the same as designing for a consumer brand. Audience expectations, regulatory constraints, and purchase decision cycles differ. AsOne has worked in these sectors long enough that this knowledge is built into our process, not bolted on.
We build design systems your team can use independently. Guidelines, component libraries, and asset packs that mean you are not dependent on your agency for every new piece of collateral.
Good design should produce results. Within each project, we track relevant metrics — conversion rates, accessibility scores, Core Web Vitals — and report on them at delivery. Ongoing performance monitoring beyond the project is available through the Dev and Design monthly support service.
A digital design agency creates the visual and interactive elements of your online presence. This includes brand identity (logo, colour, typography), user interface design for websites and applications, and graphic design assets for campaigns and communications. The best agencies ensure design decisions also support search visibility and accessibility requirements.
Branding defines who you are — your visual identity, tone of voice, and the system that governs how you present yourself. Graphic design is the ongoing execution of that identity across specific outputs. You need branding to give graphic design direction. Without it, every piece of design work becomes a separate creative decision.
AsOne's brand identity work starts from £1,000 for a focused identity package and ranges to £2,500 for a full brand system including guidelines and asset libraries. The right scope depends on the complexity of your business and how the brand will be applied. We are happy to scope a project before any commitment.
Yes. AsOne designs to WCAG 2.2 AA as standard. This covers colour contrast ratios, text sizing, touch target sizes, focus states, and keyboard navigation. For healthcare clients in particular, accessibility is not optional — it is a legal and ethical requirement. We review accessibility at design stage and again post-build.
Yes. Many AsOne design engagements begin with an existing identity. We can extend, refresh, or evolve what you already have — developing a new digital application of your brand without discarding the equity you have built. We can also identify where inconsistencies in your current identity are creating problems.
UI/UX design is produced in Figma and Adobe XD. Graphic design work uses Adobe Photoshop and the broader Adobe Creative Cloud suite. Final files are delivered in formats your team and developers can use directly.
Design decisions directly affect search performance. Page speed, layout stability (CLS), heading hierarchy, image formatting, and accessibility all carry SEO weight. AsOne designs with these requirements in mind from the outset — not as a retrofit after the visual design is finalised. Well-structured pages also tend to produce longer user sessions and lower bounce rates, which are additional positive signals for search engines.
Yes. AsOne offers a Dev and Design monthly support service, available in 3-hour or 5-hour monthly packages. This covers ongoing design and development tasks — new layouts, template design, small site updates, and creative asset production. It is designed for businesses that need regular support without commissioning a full project each time. It does not cover full branding engagements or web development projects.
We're located at Spinningfields, Manchester. We work with manufacturing clients across the UK and are happy to meet in person where useful.
We will audit what you have and give you a straight assessment of what it would take to get there.
