Christmas is a crucial time of year for most businesses. Consumers spending increases as people look for gifts, but competition is fierce as most companies invest heavily in marketing. If you run successful Christmas campaigns, you can attract a large number of new customers. Encouraging them to become repeat customers after the holidays generates sustained growth.
Christmas content is vital for boosting brand awareness in the months and weeks before the big day. When people are searching online for gifts, you want your business to stand out from the noise. Non-specific content will easily get lost as people will be focused on festive deals and offers.
At AsOne, we can assist you with your Christmas campaigns so you don’t miss out on the excellent opportunities afforded by the festive period. These are just some of the simple but effective techniques we use to optimise your marketing campaigns over Christmas.
Blogs
Content marketing is excellent for driving traffic to your site and increasing brand awareness in the lead up to Christmas. We can conduct keyword research and create targeted blogs that boost organic traffic to your site. During the festive period, when people are more likely to make a purchase, this leads to a significant uptick in sales.
Graphics and Videos
Creating graphics and videos boosts your campaign in several ways. Firstly, visual content gets more engagement on social media and helps to drive more traffic. Secondly, it helps to build trust with potential customers. People tend to do a lot of research online when picking out gifts, especially if they have not heard of you before. Some well-placed graphics and video content can drastically boost your conversion rate.
Content Scheduling
Consistency is key but things can easily fall by the wayside during the busy Christmas period. Scheduling ensures that you keep up with your content, even when you’re busy and people are taking time off during Christmas. Not only that, but we will post content at specific times of the day when your target audience is most likely to be online. This maximises your reach and helps you get the most out of your campaigns.
Google and Facebook Ads
A well-managed ad campaign is vital in the run up to Christmas. Targeting the right keywords for Google ads is tricky at this time of year. Although Christmas-specific phrases naturally see a big increase in searches, it is important to continue using more general terms too. We can help you find the right balance and plan a strategy that drives qualified leads to your site and increases conversions.
