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Hospitality
Case Study

Bringing a Website to Life with Video Autoplay

Situated in the jostling heart of London’s West End, Laurent at Cafe Royal needed a website design to stand out online; at AsOne, we found the solution in video autoplay, allowing the website to immerse the user in the luxury brand.

Goals

  • Brand awareness
  • Redevelop website

Client Overview

Laurent at Cafe Royal was more than just a typical bar and grill; it was a culinary gem nestled in the vibrant heart of London’s West End. Situated within the historic and luxurious confines of Cafe Royal, Laurent embodied sophistication, charm, and culinary excellence.

Method

One crucial feature that we built into the website was the ability to book a table online. This simplifies the booking process for both the user – by not needing to locate a phone number to subsequently dial – and for the business, by removing the need for front-of-house staff to spend time on administration rather than delivering their bespoke service to paying customers.

video autoplay

We used video autoplay feature to showcase the restaurant’s luxury approach to dining. Whilst Chrome’s regulations require a user to interact with the domain at least once to enable the autoplay feature, other browsers do not, and the immersive feel of the video serves as a great branding technique in a saturated marketplace.

video autoplay

Toolbox

  • Build website booking system
  • Video content

Results

Immersing the User in a Brand

At AsOne, we are able to call on the expertise of the Zoo group, of which we are a key part, to assist with projects – and this collaborative approach can only be of benefit to our clients. For this project, the locality of the London office of the group to the business meant that we could be certain that the branding was perfect, not only for the online world but the offline one too.

video autoplay

The website reflects the modern and stylish aura of the restaurant and its clientele. The autoplay video evokes a sense of luxury and altogether bespoke dining experience. We also included on request the TripAdvisor widget, which shows real reviews of the restaurant to potential customers, reinforcing the quality of the service provided.

Finally, when your business grows offline, it’s crucial that your online message doesn’t lag behind. When the restaurant added Ziggy’s Cocktail Bar to their premises, we added pages to the main website that allowed diners to book into the prestigious bar.

video autoplay

 

 

What does this mean for you?

If you’d like to talk more with us about how the work we did here could be relevant to your digital marketing job, please don’t hesitate to contact us.

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