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Hospitality
Case Study

Creative Branding for The Langham 

We were commissioned by The Langham, London’s first Grand Hotel to design and produce a striking collection of hotel creative branding. Included in the brief was a range of Christmas cards and brochures, a leaflet promoting the hotel’s food & drinks range, and new In Room dining menus, amongst other materials.

Working with the design theme of ‘Travel’, we explored a ‘Journey’ concept, using a combination of photography and illustration for the festive print designs. The end visuals employed a more delicate approach than the Langham’s traditional clean-cut branding. We also incorporated their pink accent tone, which the hotel was keen to bring back into focus.

For the In Room menus, we delivered a fresh and contemporary image-led brochure for both London and New York establishments.

Further hotel creative branding work included  ‘Eat Drink Happy’, a mini brochure channelling copy and photographic imagery to stimulate the senses and draw the consumer into the hotel’s elegant food and beverage offerings. Drawing further on the Langham’s renowned culinary reputation, ‘Sauce’ showcases the hotel’s range of cookery school courses, learning trade secrets from some of London’s finest chefs.

We were also challenged to originate a captivating creative theme to promote The Artesian bar’s ‘Take Over’ nights, inviting companies to host their themed event at the Langham and thus own the bar for the entire evening. We designed social media template forms and promotional materials to drive this new initiative.

 

Goals

  • Enhance brand image
  • Improve guest experience
  • Promote hotel services
  • Ensure consistency

Client Overview

The Langham, renowned as London’s first Grand Hotel, epitomises luxury and timeless elegance. Seeking to elevate their brand image and guest experience, they turned to AsOne and our sister company Zoo Communications. We were commissioned to design and produce a striking collection of hotel creative branding, including Christmas cards, brochures, a leaflet promoting the hotel’s food and drinks range, and new in-room dining menus, among other materials. Our expertise ensured a cohesive and sophisticated presentation of The Langham’s distinguished offerings.

Method

We conducted in-depth research and brainstorming sessions to create sophisticated and cohesive designs. Utilising our expertise, we produced high-quality Christmas cards, brochures, in-room dining menus, and promotional leaflets. Our meticulous attention to detail ensured all materials consistently reflected The Langham’s distinguished elegance, enhancing their brand image and guest experience.

Toolbox

  • Creative branding
  • Promotional materials

Results

What does this mean for you?

Elevate your brand like The Langham with AsOne’s expert creative branding solutions. Contact us today to discover how our meticulous design process and attention to detail can enhance your brand image and guest experience. Get in touch for a complimentary consultation and let’s create something extraordinary together!

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