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Case Study

Create and develop brand identities and tool kits for Rhodes Bay

In partnership with Zoo Communications, AsOne was commissioned to create and develop brand identities and tool kits for the recently refurbished Rhodes Bay Hotel and their premium offering Elite Suites, both owned by L+R Hotels.

Perched on the coastline of the Bay of Ixia, overlooking the jewel-blue sea, both properties have recently gone through an extensive refurbishment programme. To reflect this new phase in the history of these 5 star properties, we produced a unified marque, harmonising the two holiday destinations which was combined with a free flowing cursive font to reflect the relaxing environment and ambience of the beautiful location. Furthermore, new hotel collateral and colour palettes were created, echoing the stunning interior design.


  • Enhancing brand image by reflecting its unique location
  • Increasing occupancy and revenue
  • Build brand recognition

Client Overview

Rhodes Bay Hotel, a newly refurbished destination, sought AsOne’s expertise in hospitality branding to showcase its stunning location. We crafted a brand identity that captures the essence of Rhodes’ natural beauty and hospitality. Through strategic design and messaging, we transformed Rhodes Bay Hotel into a captivating retreat that resonates with guests seeking a memorable and immersive experience.


AsOne employed a comprehensive method for Rhodes Bay Hotel’s branding, including research to understand the hotel’s unique identity, development of a compelling brand strategy and visual identity reflecting Rhodes’ beauty.


  • Graphic design and visual identity
  • Physical marketing
  • Brand identity


Create and develop brand identities

What does this mean for you?

Ready to transform your brand and elevate your business like Rhodes Bay Hotel? Contact AsOne today for a complimentary consultation call. Let’s discuss how we can enhance your brand image, increase bookings, and achieve your business goals together. Don’t miss out—schedule your consultation now!


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