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Case Study

Create and develop brand identities and tool kits for Rhodes Bay

In partnership with Zoo Communications, AsOne was commissioned to create and develop brand identities and tool kits for the recently refurbished Rhodes Bay Hotel and their premium offering Elite Suites, both owned by L+R Hotels.

Perched on the coastline of the Bay of Ixia, overlooking the jewel-blue sea, both properties have recently gone through an extensive refurbishment programme. To reflect this new phase in the history of these 5 star properties, we produced a unified marque, harmonising the two holiday destinations which was combined with a free flowing cursive font to reflect the relaxing environment and ambience of the beautiful location. Furthermore, new hotel collateral and colour palettes were created, echoing the stunning interior design.

Client Overview




Create and develop brand identities

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