In partnership with Zoo Communications, AsOne was commissioned to create and develop brand identities and tool kits for the recently refurbished Rhodes Bay Hotel and their premium offering Elite Suites, both owned by L+R Hotels.
Perched on the coastline of the Bay of Ixia, overlooking the jewel-blue sea, both properties have recently gone through an extensive refurbishment programme.
To reflect this new phase in the history of these 5 star properties, we produced a unified marque, harmonising the two holiday destinations which was combined with a free flowing cursive font to reflect the relaxing environment and ambience of the beautiful location. Furthermore, new hotel collateral and colour palettes were created, echoing the stunning interior design.
Rhodes Bay Hotel, a newly refurbished destination, sought AsOne’s expertise in hospitality branding to showcase its stunning location. We crafted a brand identity that captures the essence of Rhodes’ natural beauty and hospitality. Through strategic design and messaging, we transformed Rhodes Bay Hotel into a captivating retreat that resonates with guests seeking a memorable and immersive experience.
AsOne employed a comprehensive method for Rhodes Bay Hotel’s branding, including research to understand the hotel’s unique identity, development of a compelling brand strategy and visual identity reflecting Rhodes’ beauty.
Our work with Rhodes Bay Hotel and Elite Suites resulted in a cohesive and captivating brand identity that beautifully reflects the stunning location and luxurious experience offered by these properties. The unified marque and free-flowing cursive font successfully evoke the relaxing ambiance of the Bay of Ixia. The new hotel collateral and colour palettes harmonise with the exquisite interior design, enhancing the overall guest experience.
This comprehensive rebranding has strengthened the properties’ market presence, increased brand recognition, and contributed to higher occupancy and revenue, positioning Rhodes Bay Hotel and Elite Suites as premier destinations for travelers seeking a memorable and immersive retreat.
Ready to transform your brand and elevate your business like Rhodes Bay Hotel? Contact AsOne today for a complimentary consultation call. Let’s discuss how we can enhance your brand image, increase bookings, and achieve your business goals together. Don’t miss out—schedule your consultation now!
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