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Case Study

Refreshed brand guidelines for One Fine Stay

One Fine Stay tasked AsOne in partnership with Zoo communications with reviewing their existing brand guidelines to produce a fresh, new guideline document. Our first consideration was to create a comprehensive suite of practical creative applications, housed within one core document.

The content needed to exemplify One Fine Stay’s brand values whilst providing total clarity. We also needed to ensure an easy user experience.

Our next move was to relay the practical application of these brand guidelines across a broader range of marketing communications collateral. This included items such as tote bags, business cards, postcards and promotional flyers.

Finally, we addressed the need to provide creative templates for press advertising, across multiple design formats.

AsOne and Zoo Communications merge, combining expertise to amplify client offerings. This synergy cultivates enhanced creativity, innovation, and effectiveness in delivering tailored communication solutions.

With Zoo’s 20-year hotel marketing experience ranging from independent boutique hotels to larger, global chains. We retain the same passion for every new hospitality brief, harnessing the power of our branding strategy, creative storytelling talents and digital performance to deliver engaging design, tailored multi-channel marketing campaigns, informed sector insight and most of all, a relentless focus on ROI.

Client Overview

One Fine Stay is a luxury hospitality brand that offers a unique twist on traditional accommodation. Established in 2010, the company provides upscale travellers with access to carefully curated, handpicked homes and villas in some of the world’s most desirable destinations. One Fine Stay combines the comforts and privacy of a private residence with the services and amenities typically associated with high-end hotels, creating a bespoke experience for discerning travelers seeking a more personalized and authentic stay.


To exemplify One Fine Stay’s brand values and ensure clarity, we began by creating content that effectively conveyed the essence of the brand while maintaining a seamless user experience. This involved developing comprehensive brand guidelines that encapsulated the brand’s identity and values.

Next, we translated these brand guidelines into practical applications across various marketing collateral. This encompassed designing a range of physical marketing items. Each piece was meticulously crafted to reflect the luxury, sophistication, and attention to detail synonymous with One Fine Stay, while also prioritising ease of use and clarity for the end user.


  • Brand Guidelines: Establishing clear brand guidelines ensures consistency in visual identity, tone, and messaging, enabling the portrayal of brand values across all marketing materials.
  • Visual Identity Elements: Utilising visual elements such as logos, colour palettes, typography, and imagery helps reinforce brand values and evoke desired emotions in the audience.
  • Storytelling Techniques: Crafting compelling narratives that align with the brand’s values allows for authentic and engaging communication with the target audience, fostering emotional connections.
  • Customer Journey Mapping: Understanding the customer journey enables marketers to identify touchpoints where brand values can be effectively communicated, ensuring a cohesive and impactful brand experience.


What does this mean for you?

Over the years we have been working closely with brands in the hospitality industry and we have become to know the industry inside out. Working with independent hotels as well as hotel chains we have been able to implement digital marketing strategies to exemplify brand values. Talk to the team at AsOne and learn how your enquiry can become our next success story.

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