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Case Study

Refreshed brand guidelines for One Fine Stay

One Fine Stay tasked AsOne in partnership with Zoo communications with reviewing their existing brand guidelines to produce a fresh, new guideline document. Our first consideration was to create a comprehensive suite of practical creative applications, housed within one core document.

The content needed to exemplify One Fine Stay’s brand values whilst providing total clarity. We also needed to ensure an easy user experience.

Our next move was to relay the practical application of these brand guidelines across a broader range of marketing communications collateral. This included items such as tote bags, business cards, postcards and promotional flyers.

Finally, we addressed the need to provide creative templates for press advertising, across multiple design formats.

At ZOO, we pride ourselves on our 20-year hotel marketing experience ranging from independent boutique hotels to larger, global chains. We retain the same passion for every new hospitality brief, harnessing the power of our branding strategy, creative storytelling talents and digital performance to deliver engaging design, tailored multi-channel marketing campaigns, informed sector insight and most of all, a relentless focus on ROI.

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