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Hospitality
Case Study

Oetker Collection – Brand Development

AsOne assists with Oetker Collection’s global brand development in addition to marketing communication and advertising creative. We create unique design solutions for their luxury hotel portfolio across Printed Communication, Animation, Film, E-marketing, Merchandising and Sales Collateral.

In partnership with Zoo Communications, AsOne work extremely closely with Oetker Collection to ensure accurate and synergised brand communications. AsOne collaborates extensively across their global group of elite hotels to provide outstanding brand and creative solutions for Palácio Tangará, The Lanesborough, L’Apogeé Courchevel, Le Bristol Paris, Jumby Bay, Hotel Du Cap-Eden-Roc, Eden Rock St Barths, Château Saint-Martin & Spa and Brenners Park-Hotel & Spa.

Goals

  • Information shared by the brand is correct, truthful, and consistent with the brand’s values and message.

Client Overview

Oetker Collection is arguably the most inspiring selection of masterpiece hotels in the world, embodying the finest European hospitality and French elegance. They are proud to be the host to some of the most endearing places in the world. Their exclusive portfolio includes masterpiece hotels, estates, chateaux and villas, every one of them with its own character and individuality that is their hallmark.

Driven by a ‘passion for living’, Oetker Collection is arguably the most inspiring selection of masterpiece hotels in the world, embodying the finest European hospitality and French elegance.

Method

At AsOne, alongside our sister agency Zoo Communications, we developed physical marketing materials and video content for Oetker Collection. We effectively spread the brand’s values and message, ensuring consistency and cohesion across all platforms.

Toolbox

  • Video content
  • Combining various communication channels

Results

Creating Unique Design Solutions

Alongside our brand development work we were asked by Oetker Collection to produce a short, promotional, customer-facing film to showcase each hotel brand within their portfolio of worldwide luxury hotels.

What does this mean for you?

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