Laurent – Brand Development

We worked closely with Hotel Café Royal on the brand development, menu design and marketing support for Laurent - a new Grill and Sushi Bar by Laurent Tourondel in the heart of the West End. This formed part of an integrated marketing campaign, rolling out the brand across all touchpoints including Ziggy's Cocktail Bar

Client Overview

Owned by The Set Hotels, the Hotel Café Royal forms one of three outstanding addresses along with sister establishments Conservatorium and Hotel Lutecia, located in the world’s most vibrant destinations. At home on the first floor of the modern grand Hotel Café Royal on Regent Street. A London address like no other.



Working closely with Laurent we were able to match their vision with our creativity to come up with slick contemporary designs to help develop their brand. Our success with Laurent has allowed us to collaborate with The Set Hotels and work with each hotel across a wide range of brand and design creatives.