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Health & Wellbeing
Case Study

Bringing A Brand To Life

We were delighted to be commissioned by children’s charity Our Kid’s Eyes to overhaul their website. Whilst we undertake work from all clients gladly, there is something particularly rewarding about working in such a sector.

Goals

  • Advertise the services whilst abiding by GDPR and privacy laws

Client Overview

Our Kids’ Eyes are a charity ho provide care and activities for disabled children and their families, offering a space in which they can relax and thrive.

The major challenge regarding this website build is that the use of photos posed significant safeguarding and permission issues. Whilst Our Kids’ Eyes needed to depict what services they offer to children, using photos of their activities and particularly their participants raised a host of legal challenges which would have been difficult to regulate. In order to circumvent this, we used graphic illustrations instead of live photography – and the whole project looks fantastic.

 

Method

Being able to create our own visual style for the site allows us to not only depict accurately and informatively the services offered by Our Kids’ Eyes but also allows us to communicate the brand in a visual sense, making the website a much more powerful tool for the business. The graphic illustration, which would not look out of place in children’s literature, plays into the idea of seeing the world through children’s eyes, where everything is more imaginative.

Toolbox

  • Custom Illustrations
  • WordPress CMS

Results

Bringing A Brand To Life

graphic illustration

This website, above all, needed to be easily understood. The children they help are often of reduced capabilities and therefore the graphic illustration serves to excite them as much as it does to interest their parents and carers. The website also features an easy-to-understand calendar on every activity page, which displays a month’s worth of activities. For some of these children, routine is very important and understanding where they will be even weeks in advance might be critical to their enjoyment of the activities; therefore, this information is crucial for their caregivers.

graphic illustration

To see the work in its entirety, clicking here will take you straight to OKE’s new website

graphic illustration

If you would like to add some graphic illustration to your website, don’t hesitate to contact the design experts at AsOne on 0161 368 9100 or via email. If your business is based in the North East, you might be entitled to a grant of up to 40% on your digital project with us, provided by the NEBSF of which we are a proud supplier.

What does this mean for you?

If you would like to add some graphic illustration to your website, don’t hesitate to contact the design experts at AsOne on 0161 368 9100 or via email.

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