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Professional
Case Study

Finance Marketing Attracts New Franchisees

Finance marketing is a specific topic that surrounds financial services and markets. The finance market is heavily regulated and with this in mind requires the marketing activity to understand the complexities of the marketplace.

The elements of marketing are the same as any other industry however there are regulations on the message that is presented.

Goals

  • Rank higher for industry keywords
  • Increase brand awareness
  • Increase SERP impression share

Client Overview

Synergy Commercial Finance are aimed at those Finance sales professionals who are already involved in the wider commercial finance broker market and equally those former corporate banking relationship managers who would like the freedom to work in the broker marketplace.

With their unrivalled whole of market finance proposition combined with their Appointed Representative (AR) solution to meet the demands of the new FCA regulatory environment, they have all the resources you need to look after all of your client’s funding needs in a compliant framework.

Method

To improve organic search engine ranking we put into motion a content strategy based on strategic keywords. This provides coverage of the key elements of the business which will then be used to promote the franchise network.

The key elements of the compliance procedure is a clear USP of joining the Synergy. This ensures that all members are fully compliant to operate in the respective field. This is will then always be directed back to the franchise page to drive recruitment.

Toolbox

  • Copywriting
  • Copywriting
  • Technical SEO

Results

Landing Page 176% Increased Sessions

Average Duration of  Session has Increased by 26%

Page Sessions have risen by 33% Franchise Opportunity Landing Page has Increased Sessions by 176%

What does this mean for you?

Does your business want more customers? More franchises? Or more reach? AsOne have a reputation of providing targeted niche marketing campaigns for financial services. If this is something that could add value to your business contact one of our dedicated account managers who will craft a bespoke outline of your requirements.

Contents

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