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Hospitality
Case Study

Exquisite Print and Digital Solutions for London’s Premier Luxury Hotel

We partnered with The Lanesborough to create stunning printed materials and digital campaigns, enhancing their prestigious brand.

The Lanesborough Hotel, awarded AA Hotel of the Year at the AA Hotel and Hospitality Services Awards 2023, is a luxury mansion located near Hyde Park, Harrods, and London’s exclusive shopping districts. With 93 luxurious suites and bedrooms, the hotel offers modern British dining at The Lanesborough Grill, vibrant bars, and a magnificent club and spa.

Goals

The primary goals for The Lanesborough were:

  • Develop comprehensive printed materials to promote various aspects of the hotel.
  • Provide digital support for their email campaigns.
  • Ensure all materials reflect the hotel’s luxurious brand image.

Client Overview

The Lanesborough Hotel is a distinguished luxury hotel renowned for its opulent interiors designed by Alberto Pinto. The hotel boasts exquisite dining options, vibrant bars, and a world-class spa, making it a premier destination for guests seeking an exceptional experience in London.

Method

To meet these goals, we undertook the following steps:

Development of Printed Materials: Created advertisements, menus, brochures, flyers, keycards, and multi-page guides such as the Art Brochure, Wedding Guide, Meeting and Events Guide, Spa Guide, and Stay Enhancements Brochure. These materials featured stunning photography, expertly crafted typography, and custom 3D renders of room layouts.

Advertising Campaigns: Produced advertising campaigns to promote The Lanesborough Grill Restaurant and the Library Bar.

Digital Support: Provided digital formats of all materials for online use and supported their email campaigns.

Toolbox

Graphic Design Software: For creating print-ready and digital materials.

3D Rendering Tools: For custom room layout renders.

Email Marketing Platforms: For supporting digital campaigns.

Photography and Typography: For high-quality visual content.

Results

Stunning Print Materials, Effective Campaigns, and Enhanced Brand Image.

Our collaboration with The Lanesborough resulted in a suite of high-quality printed and digital materials that enhanced their prestigious brand. Key results included:

  • Comprehensive Guides: Multi-page brochures and guides that showcased the hotel’s amenities, events, and services with beautiful photography and custom 3D renders.
  • Effective Advertising Campaigns: Targeted promotions for The Lanesborough Grill and Library Bar, increasing awareness and patronage.
  • Seamless Digital Integration: All materials were provided in both print-ready formats with print guides and digital formats designed for online use, ensuring consistency across all platforms.
  • Enhanced Brand Image: Every piece of material reflected The Lanesborough’s luxurious brand, reinforcing their status as a premier luxury hotel.

What does this mean for you?

For luxury hotels and businesses, having beautifully designed printed and digital materials is crucial for maintaining a prestigious brand image. By partnering with a digital agency that offers comprehensive design and marketing solutions, you can ensure that all your promotional materials are of the highest quality, effectively reaching and engaging your target audience. This not only enhances your brand image but also drives awareness and patronage, contributing to your overall success.

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