In the heart of Kensington London, La Terrazza the contemporary Italian restaurant wanted to increase their online direct bookings.
AsOne worked to increase La Terrazza’s direct bookings through a strategic social media strategy. How did we achieve this?
It was vital to have consistent and purposeful content to attract and engage customers toward booking directly on the site. In order for the content to be successful, AsOne researched online behaviour to understand not only the channels and timings of the content but what type of content would provide the greatest success.
Our client, La Terrazza, is a contemporary Italian restaurant situated in Kensington. The restaurant serves Italian dishes with a contemporary twist inspired by the colours and taste of organic Italian flavours.
As hospitality specialists, we are fully aware of the importance for hospitality brands to gain consistent direct online bookings. Working as an extension to the La Terrazza team we were able to promote their set dishes alongside their events such as Christmas and Valentine’s Day. We built Google Ads and Facebook Ads around La Terrazza’s current events targeting those who live and visit the area of Kensington, London, in addition to regular organic posting on Instagram, Twitter, and Facebook.
Over the years we have been working closely with brands in the hospitality industry and we have become to know the industry inside out. Working with independent hotels as well as hotel chains we have been able to implement digital marketing strategies to boost direct bookings. Talk to the team at AsOne and learn how your enquiry can become our next success story.
Choosing the right digital agency can make all the difference in achieving your business goals. AsOne is your dedicated partner, combining industry expertise with a client-centric approach to deliver digital solutions that exceed expectations.
