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Hospitality
Case Study

Increasing online direct bookings

In the heart of Kensington London, La Terrazza the contemporary Italian restaurant wanted to increase their online direct bookings.

AsOne worked to increase La Terrazza’s direct bookings through a strategic social media strategy. How did we achieve this?

It was vital to have consistent and purposeful content to attract and engage customers toward booking directly on the site. In order for the content to be successful, AsOne researched online behaviour to understand not only the channels and timings of the content but what type of content would provide the greatest success.

Client Overview

Our client, La Terrazza, is a contemporary Italian restaurant situated in Kensington. The restaurant serves Italian dishes with a contemporary twist inspired by the colours and taste of organic Italian flavours.

Method

As hospitality specialists, we are fully aware of the importance for hospitality brands to gain consistent direct online bookings. Working as an extension to the La Terrazza team we were able to promote their set dishes alongside their events such as Christmas and Valentine’s Day. We built Google Ads and Facebook Ads around La Terrazza’s current events targeting those who live and visit the area of Kensington, London, in addition to regular organic posting on Instagram, Twitter, and Facebook.

Toolbox

  • Facebook Ads
  • SEO
  • Google Ads
  • Social Media

Results

145.61% increase in direct bookings
  • The number of direct bookings increased by 145.61%
  • 130.86% increase¬†in month-on-month direct bookings
  • Digital outreach strategies, such as Google and Facebook Ads, contributed¬†the majority of bookings

What does this mean for you?

Over the years we have been working closely with brands in the hospitality industry and we have become to know the industry inside out. Working with independent hotels as well as hotel chains we have been able to implement digital marketing strategies to boost direct bookings. Talk to the team at AsOne and learn how your enquiry can become our next success story.

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