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Case Study

Content Marketing Success

Content marketing is a powerful inbound marketing strategy which distributes valuable content that aligns with your target audience and long-term customers.

When marketing the finance sector, we make it our mission to know the industry’s fundamentals, the client’s services and goals. The finance industry is heavily regulated, meaning we must overcome the complexities and ensure the target audience receives the correct information. 

Goals

  • Increase website traffic
  • Engage and retain customers
  • Build brand awareness

Client Overview

CLEVR Money launched in 2009, is a not-for-profit credit union based in Blackpool. The credit union provides affordable loans and encourages responsible saving to its members. 

Method

To improve CLEVR Money’s organic online reach we used blog content to attract customers to the site. Content marketing is a strategic marketing approach focused on distributing and creating valuable, relevant, and consistent content.

CLEVR Money has a large base of content and a lot of industry knowledge, putting this content and messaging into weekly blogs, we are able to promote CLEVR Money as a leader in the industry across platforms and to attract and retain customers.

Toolbox

  • Content Creation
  • Social Media

Results

Regular content saw an increase in Month on Month website traffic by 15%
  • After the push in membership through blog content and social media, we have seen an increase in Membership Account page traffic by 3.03%.
  • Blog content and social media helped see a Year On Year website traffic of 12.18%
  • Regular content saw an increase in Month on Month website traffic by 15%

What does this mean for you?

Blog content is a powerful tool for businesses; it allows you to promote your services and industry knowledge. If you are currently not utilising this marketing mix you could potentially be missing out on growing your brand awareness and pushing your company’s message and industry knowledge.

Here at AsOne, our marketing experts have experience in creating and implementing blog content for a range of industries. If you are looking to improve your website traffic, build brand awareness and spread your industry knowledge, talk to the team at AsOne.

Contents

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