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Case Study

B2B Marketing For Instagram

One of the benefits of working with an agency that works in many sectors is that you can be ahead of the curve in your own, bringing in techniques and strategies that have worked in other places and pioneering them for your business - just like B2B marketing on Instagram.

You can’t go a minute online without an agency or a marketing professional telling you how to use social media & social media marketing for business success. There are millions of tips from thousands of blogs telling what, how, where, when and why to post; with so much noise around the subject, it can be difficult to cut through the fog and establish a strategy which works for your business. Unlike all these hypotheses and theories you might see elsewhere, we deal with real results and real success, our latest has been with B2B marketing on Instagram.

Instagram originally took advantage of the huge surge in cameraphones and gave users another way to connect with friends and thousands of online strangers. As the app has developed into the behemoth we know today, businesses take to the platform to self-promote and advertise their wares.

B2C brands & products have sworn by Instagram advertising for some time now, and with the differences between B2C and B2B targeting becoming blurred, opportunities for businesses to make meaningful and profitable connections on the platform are rising. Using well placed adverts on Instagram you can connect with businesses and individuals who were previously difficult to reach. Catching these users while they are updating their business profiles or during their personal downtime, you can make some great profits. Ultimately the people who make business decisions are still people, and you’re still selling to a person; it can be easy to forget this in the world of b2b marketing.


  • Increase Conversions
  • Increase Brand Awareness
  • Increase Market Penetration

Client Overview

MultiQuip is a power tooling brand whose name is synonymous with quality and reliability in the US, but they have struggled for UK market penetration. We have worked with MultiQuip UK across their whole marketing mix, both advising on and implementing strategies, including SEO strategy, brand development and our latest venture b2b Instagram marketing!


With any success in marketing comes strategic planning and understanding of your audience. It’s vital to have an understanding of what social media platforms are relevant (if any) for your business before jumping headfirst into it. Each social platform has strengths and weaknesses, particularly when looking at b2b and should be judged on its own merits.

With Multiquip we quickly discovered that a large number of our ideal business targets for the new iQ saw range regularly used Instagram. In particular, we identified UK landscape businesses who would use the platform to showcase their recent work. Armed with this knowledge we used paid promotions to directly target this audience on the platform. Before we knew it we were doing more b2b sales through Instagram than any other social platform!


  • Instagram Advertising
  • Video Production
  • Content Creation


Increased Revenue By 168%

Since launching a targeted paid Instagram promotion we have increased engagements on the platform by 108%

We increased our Instagram following by 205% during the period

The amount of direct messaging we received on the platform increased by 227% 

We increased revenue generated by the saws by 168%

What does this mean for you?

It’s clear Instagram for b2b strategies have become prevalent and successful across an array of industries. However, before you look to take advantage of the platform you need to make sure it’s right for your business and you have clear processes in place. 

This is where we come in.

We can quickly establish if a b2b Instagram strategy would be beneficial for your business. It takes real dedication to generate content and takes lots of time to engage with users. We will make sure all of these processes are in place before suggesting such a strategy. We only sell you marketing services which are proven successful and we are confident will drive your business forward. 

On top of our client-centric approach, we also don’t take any commission from your paid marketing budgets, we are firmly results-driven. We don’t reap financial rewards from hiking up your paid marketing budget; we charge a flat management fee.

If you’re looking to embark on a new Instagram b2b strategy or improve your current performance on the platform, contact our marketing experts today for a chat.


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