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Case Study

A new brand identity for Palácio Tangará

Palácio Tangará is a luxury hotel exceptionally located in the heart of São Paulo, Brazil.  We were commissioned to develop a suite of brand identity creative including animated content. 

The brief was to deliver a stunning design that reflected its natural environment: a five-star oasis in the verdant surroundings of a beautiful tropical park.

Our research uncovered a local stream ‘Panambi’ meaning ‘river of butterflies’; Palácio Tangará itself is named after a strikingly colourful indigenous bird. Combining these two elements, we produced a highly visual and original branding design. To complement this, we created a visually organic repeat pattern which was applied to a suite of marketing communications.

Palácio Tangará is part of the prestigious Oetker Collection. We collaborate extensively with their global portfolio of elite hotels to provide outstanding brand and creative solutions for The LanesboroughL’Apogeé Courchevel, Le Bristol Paris, Jumby Bay, Hotel Du Cap-Eden-Roc, Eden Rock St Barths, Château Saint-Martin & Spa and Brenners Park-Hotel & Spa.

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