If you are stuck trying to find a blog post ideas,use the following starting points. If you have more than one product or service you already have a lot of content.
Blog post ideas
- One of your services
- How one of your products can/should be used
- How one of your products is made
- A testimonial
- A Case Study
- An Award or Accreditation
- How your equipment helps you do your job or produce a product
- Where did you get your experience
- What is in the news that is relevant
- Answer a question you get asked
If you are still stuck, try using a keyword suggestion tool to find out what people are looking for and then write a blog post to answer their question or request. Try to think about what that person might be looking for or what they might wish to read. Once you give them what they want you can then sell your product or service to them.
For example if you are a mechanic and people are searching how to prepare a car for winter you can write a step-‐by-‐step guide and finish it off with a price for you to do their winter service for those who would rather pay after reading how much should be done.
To get ideas and information about what people are searching for, try the Google AdWords Planner. You will need a free AdWords Account. https://adwords.google.com/KeywordPlanner Search for “new keyword and ad group ideas” and enter one or more phrases you think people might be looking for. When the results appear click on the “Keyword Ideas” tab and sort the result by volume by click on the “Average Monthly Searches” column. This is a great way to help get your blog post ideas.
If you struggle to find the time to write blog post or can’t think of blog post ideas then maybe copywriting is for you. If you would like to take off the pressure of writing blogs then we can help you. Get in touch with us on 0161 368 9100 or email us at here@asone.co.uk
