Having been in business for well over a decade, AsOne has been an active participant in the growth of digital marketing. We’ve seen major trends come and go, as well as a number of new agencies coming into the industry.
If you’re looking to invest in digital marketing, how do you know what the best digital marketing agency looks like? In this article we’ll explore some key traits and share some of our experiences.
Best Digital Marketing Agency – What to look out for
The best digital marketing agencies have several traits that set them apart from the more run of the mill competition. Look out for things such as:
- Proactive suggestions – Rather than going to agencies with fully formed ideas that you just want them to implement, you should be able to lean on them to contribute their expertise to help get the best results. At AsOne we pride ourselves on offering our clients a fresh approach, and suggesting ideas that they might not have previously considered.
- Think about the bigger picture – Digital marketing shouldn’t be thought of as an exercise in itself, but as part of a broader, holistic digital business development strategy. At AsOne we help our clients get the most from their marketing spend by taking the time to understand their long term business goals before crafting marketing strategies that help to achieve them.
- Long-term relationship – Digital marketing is a long-term endeavour, using different techniques consistently over an extended period of time to build your online presence. It also requires close monitoring of analytics and statistics to fine tune the strategy once it is in motion. Therefore the best agencies will be on hand to work with you over the long-term and don’t disappear once the project is delivered. The best digital marketing agency will approach every client relationship as a long-term partnership, helping their businesses to adapt and grow into the future.
- Open and honest – While some elements of digital marketing are fairly predictable, with set processes and with a measurable impact, other areas are less clear cut. Things like social media marketing and SEO require patience and an iterative approach to be most successful, be wary of anyone who makes false promises, or can’t substantiate their claims with references from previous work. The best digital marketing agency will be really upfront with you about where they can be certain of results, and where they will need to experiment.
- Case studies – Building on from the previous point, great agencies will be able to reference past work they’ve done as an example of how they could help you. Not only can they draw on their extensive experience from working with other clients, but they can give you tangible examples of what works and what doesn’t.
Digital Marketing – AsOne Style
At AsOne we’ve embraced the traits above and offer our clients the best digital marketing experience on every project. This approach has enabled us to retain some of our clients for over a decade.
If you’re thinking about growing your business and are looking for the best digital marketing agency to help achieve your vision, don’t hesitate to get in touch and speak to one of our expert marketers. Contact us.
For businesses based in the North East, you may qualify for the NEBSF program, which would qualify you for up to 40% off your first project.