I released a blog post yesterday regarding my advertising test between Google Ads and Bing Ads, but ex-AsOne team member Ben, posed the question, “Wonder what kinda results you’d get between FB ads vs. Bing?”
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The Advertising Breakdown Graphs
Bing is beating Google for everything apart from click through rate, but this comes down to cost. If you pay a lot on Google, you will see results, but this tends to be for the big boys.
Facebook and Twitter ads are seen by a lot of people, but don’t really turn into visits.
Obviously the results would be different for every website, and each month, but this was just a quick test to show the major differences and that your thoughts that Google would bring the best results could be quite wrong. Although, it is still worthy of having a presence on Google, so don’t quickly move all of your money over to Bing. Create a marketing strategy, then trial and test it.