I released a blog post yesterday regarding my advertising test between Google Ads and Bing Ads, but ex-AsOne team member Ben, posed the question, “Wonder what kinda results you’d get between FB ads vs. Bing?”
So I have compared Facebook, Bing, Twitter and Google, all for £10, and have a few charts that you can view to see clearly how they stacked up against each other.
The Data
| Medium | Spent | Avg. CPC | Impressions | Clicks | Avg. CTR |
| £10.00 | £0.17 | 85,000 | 60 | 0.048% | |
| £10.00 | £0.12 | 2,861 | 82 | 2.940% | |
| Google Ads | £10.00 | £0.28 | 1,766 | 36 | 2.040% |
| Bing Ads | £10.00 | £0.09 | 5,943 | 110 | 1.851% |
| TOTAL | £40.00 | £0.16 | 23892.5 | 72 | 1.72% |
The Advertising Breakdown Graphs
To summarise
Bing is beating Google for everything apart from click through rate, but this comes down to cost. If you pay a lot on Google, you will see results, but this tends to be for the big boys.
Facebook and Twitter ads are seen by a lot of people, but don’t really turn into visits.
Obviously the results would be different for every website, and each month, but this was just a quick test to show the major differences and that your thoughts that Google would bring the best results could be quite wrong. Although, it is still worthy of having a presence on Google, so don’t quickly move all of your money over to Bing. Create a marketing strategy, then trial and test it.
